Susan Givens - Publisher of AutoSuccess Magazine
5 Strategies for a Successful Business

Dealerships looking to grow and thrive need to connect with customers not just for their next vehicle or repair, but also to become the business they, their family and friends see as the one they trust above all others.

Walmart Helps Dealers Sell Cars

After the retail giant piloted the CarSaver program successfully in multiple markets with dealers, including AutoNation, they are building a network of certified dealers to service Walmart’s 250 million customers and 1.5 million employees across the country.

Following Up and Standing Out: How Are You Differentiating Yourself from the Dealers Down the Street?

Since recently purchasing a home, I continue to be impressed by the follow-up we receive from our Realtor. She not only checked in after the initial purchase, but she has continued to reach out to us monthly.

Making the Most of a Conference

The 2019 NADA is fast approaching, and the AutoSuccess team is excited to head to the “city by the Bay” for what is sure to be another incredible event.

Podcast: Looking Forward to a Successful 2019!

We’d like to thank our listeners as we get ready for a successful new year ahead.

What Will Your 2019 Success Story Be?

What is your 2019 Success Story? If you were writing it right now, what would you want it to say about your dealership’s accomplishments in 2019? We’d love to hear what you have to say.

NADA Chairman, AAA Contest Mobility Narratives

In a speech to the Automotive Press Association last month, NADA Chairman Wes Lutz challenged media storylines about the future of mobility, in particular, the one that claims ride-hailing will replace personal vehicle ownership.

Expressing Gratitude at Thanksgiving and Beyond

I feel grateful for so many things this year. I have a healthy family, wonderful friends and a career that I enjoy and offers me new opportunities. I could not have asked for a better year.

Are You Listening to Me?

One thing salespeople are always taught is “know your customers,” but what does that really mean? One of the most important services we can provide our customers is to listen to them. So why is it so hard?

Privacy and Personal Data in Rental/Loaner Vehicles

Complimentary services, such as car washes and windshield washer refills, leave customers feeling good about your service department. But there’s another way you can make them not only feel good but also safer, and it’ll only take a few minutes of your time.

Focusing on Talents

Our employees have talents that are unique to them — many that we don’t even know about. Some are creative like a gift for graphic design while others focus on work abilities such as superior selling skills.

Work/Life Balance

We try our best, but sometimes juggling career and family responsibilities gets the best of us and we end up stressed and exhausted — not our best selves for either our work or our relationships.