Why “Penny-Perfect” Payments Simply Don’t Cut It
The technology of today has far surpassed “Penny-Perfect.”
Just Because You’ve Lowered Rebates Doesn’t Mean You’ve Solved the Problem
Manufacturers can determine what incentives and rebates are needed to achieve the most competitive position based on market data. And retailers can take advantage of the modern retailing solutions available, which provide consumers consistent and all-inclusive payment quotes.
Scientific Data Quickly Becoming the ‘Last Mile’ for Automotive
Today, each of the primary areas of the industry has access to the most powerful analytics platforms ever created to make educated, tactical and profitable decisions — all for the benefit of the customer.
Attracting Younger Customer Bases
Dealers bring millennials and younger audiences back to the showrooms using sophisticated data and technology solutions.
Scientific Data Quickly Becoming the ‘Last Mile’ for Automotive
Completing the customer journey to purchase.
How the Chip Shortage May Impact Manufacturer Incentive Programs
The shortage will make accurate incentives and rebate setting more challenging for the manufacturers.
How All Components Are in Place for Automotive Digital Retailing in 2021
Many components must be artfully tied together to deliver transparent messaging for every step of the customers’ journey.
Podcast: How to Improve the Digital Retailing Experience
Rusty West of Market Scan discusses how dealers can use data and technology to improve the digital retailing experience.
