director of minority and women retail programs for Solera
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Perry Watson IV

Perry Watson IV

As director of Minority and Women Retail Programs at Solera/DealerSocket, Perry Watson IV oversees the company’s internal and external diversity, equity and inclusion strategies and partnerships. Perry is a former general manager and part owner of Lexus of Mishawaka in South Bend, IN. He currently serves as president of the National Association of Minority Automobile Dealers (NAMAD) NextGen membership.