Phil Battista - CEO for Darwin Automotive
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Podcast: Personalized Selling

Phil Battista, CEO for Darwin Automotive, joins us to discuss personalized selling.

Holman Automotive Breaks F&I Records, Boosts PVR by $200 with Prescriptive F&I Selling

With 37 dealership franchises representing 18 brands from the East Coast to the Pacific Northwest, Holman Automotive is one of the largest privately owned dealership groups in the United States.

Change or Die — Is It For Real?

The auto industry is riddled with people talking about change and how if you don’t change, you will die. That may be a little dramatic, but there are some really good reasons to try new ideas and techniques if you want different results in your dealerships.

Podcast: Coaching Your Dealership to Success

Phil Battista, CEO of Darwin Automotive, joins us to discuss coaching a dealership to success.

What Does Leadership Really Mean to a Dealership?

Many people often think of leaders as the captain of a boat steering the ship in a particular direction or a general on a battlefield.

Podcast: The Power of Prescriptive Selling

Phil Battista, CEO for Darwin Automotive, joins us to discuss the power of prescriptive selling.

The Doctor is In! The Power of Prescriptive and Suggestive Selling

Many of you have heard about prescriptive selling and suggestive selling, but many people don’t truly know what it means or are afraid of it.

F&I Solution Section: Target Marketing: The Key to Expense Reduction

I recently was working with a pretty sizable dealer group in the Northeast and we were examining the group’s advertising expenses and overall profitability.

F&I Solutions: How to Use Big Data, Not Applications, to Combat Margin Compression

The key here is to stay fluid with the market so as the business continues to change and evolve, you do as well. Keeping your dealership “cutting edge” is your responsibility.

Technology is Just Part of the Package

Phillip Battista is happy to see other companies start to take his position on one of his core tenants: The PPT Approach. No, not PowerPoint, but People, Processes, and Technology. He believes this is a basic rule for success in the automotive business.

The Right Prescription: How to Change Your Sales Approach and Calm Your Customers

We live in the age of the educated consumer. Instead of comparing and contrasting makes and models from different dealerships, most car shoppers only visit one dealership before making a purchase because they’ve performed their research online.

Becoming the Dealership for Today’s, and Tomorrow’s, Consumers

“The way we’ve always done it” is a sentiment that keeps some dealerships from growing; in a few years that statement will be carved on their tombstone.