The Seasons Are Changing (and so are Your Customers)
As summer comes to a close, you may have noticed more changes than just the cooling weather. Odds are, if you think back to your most recent customer interactions, you notice the demographics, wants, and needs of your customers changed slightly from what they were even a few months ago. While collective habits of your
Maximizing Profitability in Your Dealership’s Service Drive
There is plenty of maintenance and repair work your customers need done, and that means your service drive is full and your techs are busy. But for most, standing still isn’t an option, so what can you do to continue to grow? You’ve done everything you can to decrease one line ROs. You’ve seemingly maxed
How Price Expectations Can Tank Dealer Reputations
It’s no secret that dealers are enjoying record-breaking margins right now. Thanks to the squeeze on new inventory combined with soaring demand as we move into post-pandemic life, it’s never been more common for consumers to have to pay MSRP (or higher) to avoid missing out on a vehicle purchase altogether. This isn’t inherently a
Is your dealership’s reputation an asset or a liability?
Online Reputation Affects Revenue Opportunity More Than Ever Before In 2021, every business owner should have at least a basic idea of what online reputation is and why it matters. From the earliest days of Google to the explosion of social media, the way companies are perceived online has directly influenced broader consumer sentiment, creating
Your Service Department’s Multi-Point Marketing Inspection
When was the last time you took a step back and looked at how well your service department functions from end to end? Does it operate like a well-oiled machine of transparency and technology, or is it riddled with inefficiencies that sap productivity and profitability while damaging the customer experience? Here’s an even better question:
Knowing Your Defectors Is Half the Battle in Customer Conquest. The Other Half? Data-Driven Targeting
It’s only a slight exaggeration to say that many dealers would kill to know which of their competition is conquesting their customers. Understanding your retention and defection numbers, including which brands you’re losing business to and why, can produce insights into dealership weaknesses, marketing gaps, and other liabilities. But, knowing your defectors is only half
Are “People Also Ask” Results Sabotaging Your Dealership on SERPs?
It’s no secret that over the last couple of decades the internet has transformed how people access and process information – and not always for the better. Specifically, there’s a phenomenon known as “confirmation bias” that influences how people hunt down information via search engines and, as a result, the sentiment associated with your brand