Laura Czarnecki - Vice President of Sales for Ideal Direct Ad Group
Take Care of Your People

Encourage each employee to seek mentors who complement their backgrounds and interests. And don’t just verbalize these positive reinforcements. Be proactive and mentor others. Continue to do what you have to do to grow. Take a class, volunteer or get involved in your community.

Cold Calls: Separating Trash from Treasure

There are, quite a few companies out there worthy of your time and have the potential of making, or saving, money for you. But which ones deserve your attention? Remember, your time is precious.

Are Your Customers Keeping Their Appointment?

“On average, when your BDC rep closes an appointment, it takes up to five touches to get that person to show up at the dealership. These efforts include text messages, emails and additional reminder calls.”

Podcast: Direct Mail Solutions

Laura Czarnecki of Ideal Direct Ad Group joins us to discuss finding the correct direct mail solution for your dealership. http://www.idealdirectadgroup.com/

Laura Czarnecki Podcast
Are Your Customers Keeping Their Appointments?

​Are your salespeople or business development center (BDC) representatives closing on the appointment over the phone? Or is there a disconnect in the process where your rep tells you that the appointment is closed, but the person never shows at the dealership? Many steps need to happen between that initial conversation and the actual appointment.

The Right Direct Mail Can Make a Difference for Your Dealership

What can a dealer do when she can’t move her 2016 inventory, people are not coming on the lot, and the entire sales team is frustrated that their numbers are down? Let me tell you about a Nissan dealership in Louisiana that consistently outsells everyone else in the area by capturing new clients via conquest