Ken Kolodziej - CEO & co-founder of String Automotive
Five Steps to “Turn Up” That Vehicle Turn

Next time you have a lot of a particular vehicle to move, don’t panic. When you follow these five steps you can feel confident that your spending is cost-efficient, you’re effectively targeting the right areas and you’re using a message that has the best chance of resonating with prospective buyers of your particular vehicle. It’s a solid strategy backed by data, and a winning model for success.

Five Steps to “Turn Up” that Vehicle Turn

You’ve no doubt been there — that time when you had to move a lot of a particular vehicle, fast. Maybe you wanted to take advantage of a manufacturer spiff, or needed to clear out slow-moving inventory or unexpectedly got stuck with some less-than-desirable vehicles. Whatever the reason, the pressure was on. At the time,