Consider taking a cue from the real estate industry and apply their sales process to the auto sales industry.
The video your dealership uses can, and should, be an important informational tool to add value to your online showroom.
Having salespeople handle appraisals allows the dealership to jumpstart their recon to retail timeline and get vehicles moving swiftly through the recon workflow process on their way to the lot and into the garages of their customers.
Focus on giving customers the new-car buying experience even with a pre-owned unit.
It’s time to modernize your PDI process by tossing out your manual checklist and utilizing a digital workflow process.
Without proper investment in vehicle information and reconditioning, you can be putting yourself in a financial situation where you are allowing substantial amounts of money to slip through the cracks.