CEO of OptionSoft Technologies
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Podcast: Digital Showroom

Ken Tomaro, CEO of OptionSoft, discusses how dealers can improve their digital showrooms.

Turning the Digital Retailing Journey into a Rewarding Experience

The word “journey” is defined as traveling from one point to another, usually taking a rather long time. It actually has a negative connotation to it, yet, this is how we describe the car buyer’s experience. Although the automotive dealership’s digital retailing experience has changed considerably over the last few years, especially recently, it’s still