James Ochner - General Manager of I-10 Toyota
Your Customers Will Pay More

The best way to gain and retain customers is by providing services that other dealerships won’t, and making sure that the customers know you value their business. Happy customers not only continue to do business with you, but will often pay more if they value the relationship. In my years in the car business, I’ve

HOW TO LEAD YOUR HORSE TO WATER AND GET HIM TO DRINK

It’s been said that you can lead a horse to water but you can’t make him drink; the same applies to getting employees to live up to their full potential. While I agree that there are those who won’t, the vast majority will — provided you do your job and do it to the best

Podcast: Getting Employees to Reach Their Potential

James Ochner, GM of I-10 Toyota, talks with us about getting dealership employees to live up to their full potential.