Jordan Hernandez - Director of PR & Marketing for Colors on Parade
How to Help Thaw Out Your Old Social Media Practices in Time for Spring

Why not use your social media presence to connect on a personal level with your customers before they even walk in the door to your dealership?

How to See a Strong Return on Your Dealerships’ Marketing Investments

Seeing a strong return on your dealership’s marketing investments is a long-term commitment to your business. You have to be willing to spend the money, do some research and try new things within your marketing team and business.

How is Your Dealership Involved in your Community?

No matter what your dealership or company decides to do to get involved, make sure it is something your employees feel passionate about and excited to do — whether it’s optional or not.

Your Dealership’s Year in Review

Never allow your business to become stagnant or complacent with the things you accomplish, and make 2019 the year you set new, higher goals for success.

How to Juggle More than One Target Audience

Juggling more than one target audience is a task that every business has to overcome at some point and is something that will constantly shift as the industry continues to change over time.

Refreshing Your Sales Techniques for Summer

When you consider a marketing rebrand, partner with outside companies and strive to take a closer look at the age-old art of cold calling, you are sure to see strong results within your business.

Making the Shift: Why Switching to Digital Marketing is Valuable

As a Millennial, I will be the first to admit that I’m actually a little old fashioned. I still take notes for everything by hand in a notebook and I still get books from the library on a weekly basis instead of downloading them onto any kind of e-reader.

Making the Shift: Why Switching to Digital Marketing is Valuable

Digital marketing is one of the greatest resources available for dealerships right now. If marketing of any kind isn’t already a part of your budgeting plan, why not?

How to Stay Productive During the Holidays

The holidays can be a joyous time. Lots of decorating, fancy parties, good food and time with family and friends. But the holidays can also be stressful. Between getting all your shopping done, prepping your house for guests and standing in line at the post office, how do you balance the festivities while also getting your work done?

Jordan Hernandez Marketing Video Blog

Are you taking advanatge or your free resources or keeping your brand strong and consistent?

What Do Millennials Want: Answering This Question is Critical to Your Success

Appealing to your Millennial customers can prove to be a challenging task in the auto industry. People often assume and associate Millennials with college debt, being unemployed and delaying even obtaining their driver’s licenses. However, research shows that this generation is projected to be the wealthiest ever, far surpassing Baby Boomers and Generation X. In