Is There Any Meat Left on the Bone for Your Dealership?
In the wild, the lion hunts for its food. The lion stalks its prey where it lives, waiting for the perfect moment and eventually pounces to make the kill. As the king of the jungle, the lion and its pride enjoy the “lion’s share” of the meat. After they have their fill, other animals follow
Wild West Days Are Back
Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?
Historic Opportunities: Advertising Has Evolved — Have You?
Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show
Podcast: Evolving Digital Advertising
Jason Girdner of TECOBI speaks with us on the evolution of social media advertising for dealerships. https://tecobi.com/
Getting Buyers Before They Know They’re Shoppers
McCloskey Motors in Colorado Springs, Colorado received recognition from their peers in 2013 earning the NIADA Quality Dealer of the Year Award. McCloskey has been “Best of the Springs” two years in a row, being named “No. 1 Best Used Car Dealer” and “No. 1 Best Military Discounts.” This year, the company is continuing to
It’s Time to Re-Examine Your Digital Marketing Spend
Much of the discussion in automotive digital marketing is starting to center around Google AdWords and the quality of Website traffic that is being generated. Over the past decade, we have measured our results on Google AdWords by looking at cost per click (CPC), bounce rates, impression share and click through rates. These simple metrics worked great when cars were flying off
Tech-Savvy Dealership Enjoying Social Media Lead Success
Third-generation car dealers and brothers Doug and Andrew MacIver own and operate Ride Time, an independent auto dealership in Winnipeg, Canada. Their grandfather, uncles, father and now they have operated dealerships in the area and they have a track record of success. Ride Time specializes in custom trucks, but retails vehicles in every category. They
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
Use Social Media to Flood Your Dealership with Leads
Dealerships have a constantly expanding group of lead sources available to them today. With so many choices, it can be difficult to decide which to try. While considering lead sources, it is important to consider the cost per lead, lead volume and the quality of the leads. At the end of the day, it is
CAPTURE CUSTOMERS’ ATTENTION — AND BUSINESS — WITH TEXT MESSAGING
The Vinart Auto Group has three franchise dealerships in Pennsylvania and another in New Jersey. The group consists of an Acura dealership, a Honda dealership, two Hyundai dealerships and two used car locations, as well as a dedicated collision facility. Andy Wright is a second-generation dealer with more than 400 employees. The Vinart Auto Group
IT’S TIME TO TAKE ADVANTAGE OF FACEBOOK AND GENERATE LEADS
For decades, auto dealers have combed the Earth in search of the ever-elusive sale or tool or marketing program to steal car buyers from their competitors’ backyard. For years, direct mail salespeople by the dozen have promised to have the secret proprietary formula for success. Dealers have tried and sometimes succeeded and sometimes failed, but
What Is The Big Deal With Facebook? If You Don’t Know, You Better Ask Someone.
How did Bryan Honda spend $150 on a campaign and sell seven vehicles — with more leads still being worked — in just seven days? Let’s start by saying that this was in Fayetteville, North Carolina during the recent hurricane. They had flooded cities all around them and I-95 was closed. They had every reason