Jordan Bentley - National Sales Manager for Callbright
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How’s Your Reputation in Your Community?

Somebody recently told me that they would never buy a car from a particular dealership because of a bad experience they had there. Whether the personal boycott was warranted or not doesn’t really matter as perception can quickly damage reality.

Three Ways to Improve Your Dealership’s Online Marketing

Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.

Three Ways to Improve Your Dealership’s Online Marketing

Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.

Are Your Dealership’s Search Terms an Epic Gift or a Disappointing Downer?

Giving gifts is a bit like optimizing your dealership’s Website for search engines. Are the people you love (customers) going to get what they’re looking for? Are they going to like it? What happens if they don’t?

Jordan Bentley

Callbright’s Jordan Bentley joins us to discuss the myths and realities of sales training. click here to listen and for the direct download

Get Your Blogging on Track With the Three B’s of Blogging

If you’re already blogging for your dealership, great! But are you doing enough to make it memorable to your customers? I came up with some rules for quality blogging that will help you break the viral content cycle and turn your blog into a real marketing tool.

These Scary Situations Can Damage Your Dealership Long After Halloween

The leaves are changing colors, it’s starting to become jacket weather (well, maybe not down here in Houston), and pumpkin spice everything is packing store shelves. These things all contribute to why October is a fantastic time of year, but there’s one more reason why I love it: Halloween. Scary costumes, big parties, teeth-rotting candy

Are You Losing Customers to a Slow Buying Process?

Buying a car and going grocery shopping are pretty different, but how you feel about your time as a consumer should give you an idea about how your dealership customers feel when they spend more time there than they had planned, leave with more options than they wanted and spend hours finishing the delivery process.

Win Back Your Local Customers

Some of the key reasons customers choose dealerships farther away are reasons you can leverage to help you start winning back those wandering customers.