national trainer & account executive for iA American Warranty Group
Is a Vehicle Test Drive Still Relevant Today?

An important part of the process, the test drive is the strongest opportunity to build the customer’s positive emotions around the vehicle.

Is a Vehicle Test Drive Still Relevant Today?
Back to the Fundamentals of Selling, Post-COVID

Has your sales team gotten “COVID-lazy”? Here’s what you can do to turn them around.

Setting the Stage to Influence

Remember not only to practice the message that might address the customer’s concerns, but also how to best set the stage for your message to be heard.

Taking Control of Financing

It is in the dealership’s best interest to be proactive in addressing the customer’s understanding of auto loans and savings, and to clarify the benefits of financing through the dealership.

Podcast: Mastering One-on-One Meetings

Effective tips from a seasoned trainer to help you best lead your F&I team.

Effective One-On-One Meetings

These meetings are designed to help team members take ownership of their results and create a plan for improvement.