Ilana Shabtay is the VP of Marketing at Fullpath (formerly AutoLeadStar)
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Automotive Needs a New Playbook Amidst Brand Loyalty Decline

OEMs that could once bank on brand loyalty are now being forced to rethink sales strategies as consumers are more knowledgeable and better-informed about their options.

Ilana Shabtay blog - Fullpath (formerly AutoLeadStar)