Are Your Customers “Attitudinally Loyal,” And Why Should You Care? — Part 2
So now that we’ve established the benefits and necessity of attitudinally loyal customers, the question becomes: “How do I get more of them?” The answer we’ll explore here is customer-focused experiential and attitudinal research.
Are Your Customers “Attitudinally Loyal” – And Why Should You Care? (Part 1)
Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral loyalty refers to your repeat customers. They continuously buy vehicles and service from your dealership over time, out of habit or necessity.