How to Retain Customers for Life
In a perfect world, all customers would come back for service for life. Here’s how to design a marketing plan that will increase service absorption and make up for a sales slowdown in any dealership.
How to Use Retail Repair Orders as a Management Tool
There are many service advisors out there who are doing a great job for their customers and their dealers but, unfortunately, they are in the minority.
Is A PIP in Your Plan, Stan?
Whether you are a dealer, a general manager, a fixed operations director or a service manager you have to have a plan. Sounds simple enough, so how do you build a PIP specifically for your service and parts operations?
Is Your Technology Costing You Opportunity?
You now have more tools to provide every single customer with a higher level of service — whether it be in sales, F&I, service, parts or your collision center. This, in return, will produce more sales, increased profits and a customer who will want to come back for all of their automotive needs.
The Primary Mission of a Service Advisor
These seven simple processes will help you accomplish your mission to ensure that every customer is driving a safe and reliable vehicle.
How to Become Differently Better
All you need to get started is your commitment to turn around your attitude toward servicing your customers…and holding your employees accountable to higher performance.
Putting Your Customer FIRST Builds Lasting Relationships
If your dealership is experiencing a decline in customer pay traffic and/or scoring at average or below in your CSI rankings, then chances are you are not putting your customer first.
It’s Time to Get Serious About Service
How does your net profit look so far this year? Are you making all of the money you deserve? If you answered “yes” then I congratulate you for a job well done. However, if you answered “no” then I must ask you: What are you going to do about it?
An Enemy Called Average
Far too often in our industry, we have dealers, general managers, service directors, etc. who focus on and measure themselves in terms of the “average” dealer. But “average” is nothing more than a reference point. Average means you are the worst of the best or the best of the worst!
5 Rules of Engagement for Service Customers
You’re competing with the aftermarket like never before. Will you aggressively go after these customers or simply wait for them to show up? Have your advisors been properly trained on how to sell appointments? Don Reed of DealerPRO Training lays out vital rules for service advisors.
Is Owner Retention Important to You?
Do you advertise used car sales quarterly? Do you advertise new car sales quarterly? Is your number of active customers in your database is going up each month?
How to Accelerate Profits Through a Slowdown: The Answers You Need
Only by giving your existing customers the attention they deserve and want will your service sales and RO counts provide the added profits you will need to accelerate through a slowdown.
