David Lewis - President of David Lewis & Associates
What Stops Success?

Success is defined as “the accomplishment of an aim or purpose.” That should tell us a lot about the value of goals and how we should approach them. Some of us never reach our goals because we never set any. We may want to be successful, but without goals and purpose we really don’t have any measuring stick to go by.

Are Buyers Liars? If So, How Do We Get Them to Stop Lying to Us?

As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”

Stop the Trial Closes

Over the last five years, we have seen the greatest increase in retail auto sales in our history. Unfortunately, industry researchers expect 2019 to see a decline in overall sales.