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Dealerships spend thousands of dollars each month to drive business through leads and calls. Many will not connect. Here's how you can avoid wasting that time, effort and investment.

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Importance of Effective Marketing During Uncertain Times

Original Air Date: May 05, 2021

On-Demand Webinar

Sponsored By Elead

The car shopping process is evolving, and consumer expectations are continuing to change. With the emergence of digital retailing, consumers are doing more shopping from home and getting closer to purchase before ever stepping foot in a dealership. Over the past year, COVID has made shoppers reluctant to visit dealerships resulting in less showroom traffic and accelerating the at-home shopping process. Now shoppers expect advertising and marketing efforts to complement their shopping experience, not disrupt it. Your advertising can no longer solely focus on driving showroom traffic but rather meet the consumer where they are in their shopping journey and throughout the vehicle ownership lifecycle.

Speakers

Phil Spagnoli, Director of Sales, Elead
Susan Givens, Publisher, AutoSuccess

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Connect with us

Dave Dunn

Dave Dunn, CCRM, is the founder of Masters School of Autobody Management in Galesburg, IL. Dave also owns and operates two large collision repair businesses in West Central Illinois. Dave is the author of Liquid Amalgam, a guide to service company management. Contact Dave by email at [email protected]