Doing More with Less
The challenge going forward is how to maintain this level of profitability. You’ve already learned how to do more with less, so let’s keep that momentum rolling.
Podcast: Desking for Profits
Bill Wittenmyer of Elead discusses how dealers can use their desking tool to provide customers with options to help them decide what’s right for them.
Desking for Maximum Profits
Learn how to ensure your desking process delivers maximum profit.
6 Strategies to Recession-Proof Your Dealership
Are you worried about a slowdown in the market? Don’t panic. Take preventative steps now to shield your dealership from fluctuations in the market and stay a step ahead of your competitors.
Podcast: Cultivating Enthusiastic and Loyal Fans
Bill Wittenmyer, vice president of sales, layered apps and competitive accounts for CDK Global, joins us to discuss strategies to cultivate enthusiastic and loyal fans.
3 Strategies to Cultivate Enthusiastic and Loyal Fans
Loyal customers tend to prioritize great customer service over price and scoring the best deal. So, it pays to put time and resources into nurturing your existing customer relationships. Begin cultivating loyal customers immediately with these three retention strategies.
You Are What Your Record Says You Are
When legendary NFL coach Bill Parcells was asked about a mediocre team’s performance, he responded, “You are what your record says you are.” This statement applies to anyone who works in a performance-based business. It’s especially applicable to your sales team.
Podcast: Internal Vs. External BDCs
Bill Wittenmyer, VP of Sales for CDK Global, joins us to discuss interval vs. external BDCs.
35% Growth in a Soft Market
Rusty Gentry has been general manager at Pat Lobb’s Toyota of McKinney in Texas for just two short months, and already he has big plans. Within 18 months of his date of hire, his goal is to increase sales and service business across the board 35%.
In the last store he managed, Gentry increased business 65% in his first year, but that was back in 2011 and times have changed. In fact, conditions have changed quite a bit since he retired from his former position a year ago.
Pros and Cons of Internal vs. External BDCs
Only one thing is certain; inbound phone calls are still the best low-funnel leads, so make sure they’re handled properly.
How to Interview Salespeople
Sticking to these interview guidelines should help to decrease your salesperson turnover rate. It might take you longer to find candidates who are right for the role, but that’s better than hiring someone who doesn’t work out.
Do What Others Won’t
In an era when new vehicle margins are razor thin, it’s difficult to compete on price alone. The good news is you don’t have to. Although many customers claim that price is the most important factor when it comes to purchasing, we all know from experience that other factors weigh into the decision.
