How AI Enhances Vehicle Merchandising
AI can ensure that your dealership’s online experience matches the meticulous appearance of your actual lot.
4 Value Proposition Videos for Sales
Video is the most persuasive medium out there, so don’t be shy about using it to promote your sales process.
6 Value Proposition Videos for Service
The more you can engage and educate your customers, the more they’ll trust you for their service needs.
Top Features to Mention in Walkaround Inventory Videos
Your goal with this video is to sell the vehicle, not just pique the car shopper’s interest. The more features you highlight, the faster that vehicle will sell.
Transparency Sells More Vehicles
Consumers are demanding a more transparent sales process, so don’t be afraid to give it to them.
Selling to Gen Z with Video
The more transparent you can make your vehicle purchasing process, the more likely you will win the loyalty of Gen Z.
How to Make EV Inventory Videos
A video that combines educational information while showcasing vehicle features is a great learning tool for your sales team as well as car shoppers who visit your website.
4 Videos That Digital Retail Customers Demand
Videos are the only way to provide a showroom-like experience without being physically present. Start with these four videos for every vehicle on your VDPs.
The Perfect Lead Response Video
Videos take just one or two minutes to make, but the impact they have on your lead response metrics is substantial.
Stock Video Versus ‘Real’ Videos
The more accurately your vehicles are represented online, the more leads you’ll get from shoppers who are ready to buy.
4 Videos That Build Customer Trust
Videos bring your dealership brand and your employees to life, making it easy to convey your values, expertise and professionalism.
How to Use Video to Acquire Pre-Owned Inventory
These strategies will help your dealership acquire more pre-owned inventory.
