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Importance of Effective Marketing During Uncertain Times

Original Air Date: May 05, 2021

On-Demand Webinar

Sponsored By Elead

The car shopping process is evolving, and consumer expectations are continuing to change. With the emergence of digital retailing, consumers are doing more shopping from home and getting closer to purchase before ever stepping foot in a dealership. Over the past year, COVID has made shoppers reluctant to visit dealerships resulting in less showroom traffic and accelerating the at-home shopping process. Now shoppers expect advertising and marketing efforts to complement their shopping experience, not disrupt it. Your advertising can no longer solely focus on driving showroom traffic but rather meet the consumer where they are in their shopping journey and throughout the vehicle ownership lifecycle.

Speakers

Phil Spagnoli, Director of Sales, Elead
Susan Givens, Publisher, AutoSuccess

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Anthony Kunz

Anthony Kunz is the Managing Director of Transportation for RPM | The Driving Force in Logistics

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Online Vehicle Purchases Only Increasing

See how consumer confidence in purchasing vehicles online can help dealers expand their sales target market to cover all 50...

By Anthony KunzMarch 2, 2021

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Stories By Anthony Kunz

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