Dealerships spend thousands of dollars each month to drive business through leads and calls. Many will not connect. Here's how you can avoid wasting that time, effort and investment.

Feature Solutions

Dealers Embrace Automated Safety Recall Technology to Generate More Revenue

Learn how automation saves staff time, improves efficiency and reduces customer risk.

Feature Solutions

How Bob Ruth Ford Embraced Its Digital Transformation

With a need to adapt digital processes to the new world of car buying, Bob Ruth Ford sought out a partner with an all-in-one data platform built to streamline the digital transition for dealers.

Feature Solutions

If You Would Just Answer Your Phone

Dealerships spend thousands of dollars each month to drive business through leads and calls. Many will not connect. Here's how you can avoid wasting that time, effort and investment.

Feature Solutions

Dealers Embrace Automated Safety Recall Technology to Generate More Revenue

Learn how automation saves staff time, improves efficiency and reduces customer risk.

Importance of Effective Marketing During Uncertain Times

Air Date: May 05, 2021

Sponsored By Elead

The car shopping process is evolving, and consumer expectations are continuing to change. With the emergence of digital retailing, consumers are doing more shopping from home and getting closer to purchase before ever stepping foot in a dealership. Over the past year, COVID has made shoppers reluctant to visit dealerships resulting in less showroom traffic and accelerating the at-home shopping process. Now shoppers expect advertising and marketing efforts to complement their shopping experience, not disrupt it. Your advertising can no longer solely focus on driving showroom traffic but rather meet the consumer where they are in their shopping journey and throughout the vehicle ownership lifecycle.

Speakers

Phil Spagnoli, Director of Sales, Elead
Susan Givens, Publisher, AutoSuccess

Podcast: Turbulent Time with Pre-Owned Inventory

Dennis McGinn, CEO of Rapid Recon, and Ed French, president and principal consultant of AutoProfit and dealer principal of 500 Automotive Group, discuss how dealers can create profit certainty with pre-owned inventory in these turbulent times.

Podcast: Changes in the F&I Department

Scot Eisenfelder, CEO of APCO Holdings, discusses changes in the finance and insurance department.

Podcast: Getting Better Video Engagement

Tim James of FlickFusion discusses how videos can help dealers engage with their customers and overcome negative stereotypes.