Top 3 Ways to Attract Skilled Workers During a Talent Shortage

Top 3 Ways to Attract Skilled Workers During a Talent Shortage

Today’s companies need a game-changing way to recruit and deliver value to their greatest asset — skilled workers.

By Jay Goninen, co-founder and president of WrenchWay
      Rob Frohwein, co-founder and CEO of Keep Financial

Businesses everywhere are experiencing a universal shortage of talent. A recent study by NFIB showed that 46% of all small business owners reported job openings they could not fill in the current period, down three points from August, while the number of unfilled job openings far exceeds the 48-year historical average of 23%. Furthermore, 89% of those owners hiring or trying to hire reported few or no qualified applicants for their open positions. 

This is a sign of a changing job market, where many industries are looking to fill many positions as quickly as they can. This can be seen in the automotive industry — a new report from Techforce shows that the demand for automotive technicians has nearly doubled in the last year alone, from 136,000 jobs that need to be filled in 2020, to 236,000 jobs in 2021.

So, what can you do to attract skilled workers to your company during this talent shortage and stand out amongst the competition? Think: flexible compensation, employee spotlights and community programs.

Here are our top three suggestions:

1. Bring Value to the Employee

It may sound simple, but one of the best ways to attract the right employees is also the simplest: money. A retention-based signing bonus can put cash in the hands of employees, while ensuring an employee’s commitment in return. With that money, they could choose how to invest in their lives, whether it’s investing that money for retirement, upgrading the resources or tools they may need to improve their work, or start a college fund for their children. Allowing employees to have more flexibility in their compensation could improve the relationship they have with their employer, which could ultimately lead to better employee retention.

2. Showcase Your Culture and Employee Engagement 

When looking for a new job, employees want to know about the culture of the company. What will the new work environment be like? How will they get along with their new co-workers? Employee spotlights and testimonials can make all the difference when a worker is choosing between companies or shops. Include photos or videos of the staff and work environment or create content that gives potential employees a “behind-the-scenes” look. The more authenticity companies show to prospective employees, the better chances you’ll have of them choosing your business for their next job.

3. Build Relationships with the Community

Another great way to attract skilled workers is to leverage the community in your recruiting efforts. Visit local schools to meet with teachers and collaborate with the next generation of workers. Familiarizing students with your business before graduation can help you get a leg-up on the competition. Also, visit non-profit organizations or local job centers, which can in-turn drive jobseekers directly to you.

As the workplace continues to evolve post-pandemic while fighting today’s economic turbulence, one thing is clear, the traditional ways of doing things no longer works. Whether it’s recruitment, retention or compensation, it is time for organizations to take a hard look at their compensation packages. Today’s companies need a game-changing way to recruit and deliver value to their great asset — skilled workers — with options that will prepare them up for a better tomorrow, while setting their organization apart from the rest.

You May Also Like

Scan Tools & Scopes for Wheel Bearing Diagnostics

The only way to diagnose the sensor and circuit is with a scan tool or scope.

When wheel speed sensors (WSS) were first installed on cars and trucks, they were typically mounted on the CV joints or differentials. These sensors were not the most accurate and didn’t start working until the vehicle reached 5 to 7 mph. These are called passive wheel speed sensors. 

As vehicles and ABS systems advanced, the wheel speed sensors moved to the knuckles and wheel bearings. These advanced sensors can detect small amounts of movement in the wheels when the vehicle is barely moving. They are called active sensors. But, with active sensors, the inspection and diagnostic process is more challenging. Why? Because the encoder ring is moved to the wheel bearing inboard seal, and the sensor is moved to the knuckle. The only way to diagnose the sensor and circuit is with a scan tool or scope. 

Increase Your Alignment Sales

When properly presented, the alignment should be one of the most straightforward service operations to sell to the consumer.

Why All Evaults Are Not Created Equal

Today’s leading solutions afford the necessary protection to securely manage the electronically originated documents and assets.

Change is Constant: Dealer Success Requires Business Agility Powered by Technology

When it comes to enhancing customer experience, technology is vital to making the car-buying process as frictionless as possible.

How Dealers Can Navigate the Rising Cost of Doing Business in 2023

Risks and trends affecting your dealership — and how to work with your insurer to manage costs.

Other Posts

Hunter Makes Calculating Equipment Payback Easy

The new ROI Hub includes calculators tailored to specific equipment and allow for adjustment of multiple inputs.

BendPak Announces Death of Gary Henthorn

Son of BendPak founders established Dannmar, MaxJax and Garage Equipment Supply.

The New Rule of Fixed Ops

If you’re looking to improve the efficiency of your dealership, you must leverage your fixed operations in new ways.

Servicing Mercedes-Benz AMG Braking Systems

There are three different braking systems that are being used on late-model Mercedes-Benz AMG vehicles.