A.I.-driven customer engagement platform Outsell today announced full-year financial results for 2021 - AutoSuccessOnline

A.I.-driven customer engagement platform Outsell today announced full-year financial results for 2021

The company completed a strong year of performance, growing revenue 16% from 2020.

Outsell’s growth during 2021 is a direct reflection of the value our customers have found in us and the omnichannel marketing we power,” said Mike Wethington, founder and CEO of Outsell. “Particularly amid the ongoing supply chain challenges faced by the industry, Outsell’s continued momentum underscores the essential role our company plays by connecting automotive dealerships with their customers personally, continually and automatically.”

Additional 2021 financial highlights from the company include:

  • All time company record in annual revenue retention 
  • 40% revenue growth year over year in the company’s direct-to-dealer segment 
  • All-time company record in EBITDA (earnings before interest, taxes, depreciation and amortization)

The results follow a series of company accomplishments in 2021, including:

  • Growing customer retention to industry best in class status of over 90% 
  • Increasing sales booking momentum through enhanced sales skillsets 
  • Implementing a new content management system enabling customers to engage consumers with an even higher level of message personalization

Continuing into 2022, the company has identified five primary focus areas: 

  • Continued revenue growth across all business areas including OEM, dealer stores and groups 
  • Technology enhancements such as automation and platform configurability, driving additional revenue growth and profitability 
  • Content library optimizations, offering customers expanded options for reaching consumers with dynamic, A.I.-powered messaging 
  • Enhanced support for dealership groups through Dealer Group OmniHub, which helps reduce missed sales opportunities by un siloing a group’s databases to match car shoppers with vehicle offerings groupwide 
  • Expanded development opportunities to help associates grow personally and professionally through new program offerings

“With 2022 underway, Outsell is well-positioned for growth,” Wethington said. “Already, we are on pace to set a new company record in bookings by the end of the first quarter. We are greatly looking forward to continuing our momentum from 2021 and helping our customers drive their businesses forward with the power of A.I.-driven customer engagement.”

Dealership professionals who are interested in learning how Outsell’s A.I.-driven customer engagement can benefit their business may contact the company at [email protected] or (612)-236-1500.

You May Also Like

SafePoint Introduces Enhanced Features

SafePoint’s new features were made to monitor inventory, recapture lost service revenue, and supercharge retention.

SafePoint Dealer Services, a lot management and telematics (GPS) monitoring solution for dealers, announced the launch of several new features designed to give dealerships control over communication with their customers while increasing monthly service revenue by 10% to 15% monthly. 

While Safepoint continues to eliminate disruptions to the sale through tracking features like low battery, fuel and theft alerts, they recently unveiled a connected car feature that pushes diagnostic information to the driver and encourages them to make a service appointment. In this way, SafePoint is opening a line of communication between drivers and their local dealer by encouraging the scheduling of a service appointment. 

Reynolds and Reynolds to hold Automotive Amplifiers Contest

The Automotive Amplifiers Contest carries $15,000 in prizes and celebrates individuals at dealerships who are amplifying retail automotive.

EpiCar Announces First Auction Event

EpiCar’s first auction event on June 17 will aim to connect dealers directly with private car sellers for efficient inventory sourcing.

CXAUTO 20th Anniversary, June 11-12 in Marina del Rey

Over the past two decades, the CXAUTO summit brings together senior leaders to discuss the future of the customer journey.

Former Cox Automotive and LivePerson Executive Joins Impel

Seasoned automotive executive Skip Dowd joins Impel to continue expansion of the company’s global AI partner ecosystem.

Other Posts

ATI Summit Brings Together Auto Tech and Investment Leaders

The highly anticipated AutoTech Investments Summit (ATI) returns on June 10, 2024, at the Ritz-Carlton in Marina del Rey.

izmocars Launches ReviewSoda

izmocars and ReviewSoda is leveraging AI to revolutionize online reputation management for auto dealerships.

Dominion DMS and Gather Announce Integration

This seamless collaboration ensures compliance, minimizes fraud risks and eliminates administrative burdens.

PRT launches 59 New Complete Strut Assemblies to North America

The new items represent nearly 12 million vehicles in new coverage and come to extend the PRT portfolio in North American aftermarket.