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What Do Metallica, Miles Davis and Maroon 5 Have in Common?

Everyone seems to want a clear picture of what’s going on, and why shouldn’t we? We deserve a clear view on the success and failure of the dollars that we are committing to digital advertising — all advertising for that matter.

Do You Maximize Your Advertising?

Recently, my life has taken a turn. I went from being a single guy driving a sports car to ring shopping for my girlfriend, a mother of two. My needs changed and therefore I needed to get rid of the sports car and buy a truck.

Are Customers Just Passing You By?

With heavy traffic and congestion, sometimes a customer will only have two seconds to glance over and scan your lot. Sometimes the simplest of messages will grab his or her attention and ultimately make a big difference in your bottom line.

New Chernek ‘Digital Age’ Webinar Helps Dealers Navigate Shifts in Turbulent Marketplace

Chernek Consulting’s Zoom Webinar April 6-7 features top auto industry thought leaders sharing innovative strategies to help dealers navigate the dramatic shifts in the marketplace impacting F&I.

Your Best Self, REFUELED: Cars.com’s Free REFUEL Event Will Inspire, Invigorate and Activate Attendees’ Mental, Physical and Emotional Well-Being for 2022

Cars.com Inc. and Dealer Inspire hybrid event features retired Navy SEAL Officer Jocko Willink and other powerful speakers focused on delivering strategies for success.