Clarivoy Fixes Massive Hole in Automotive Advertising with Release of Identity AI
Clarivoy announced Identity AI™, an identity resolution technology that links devices, people, and behaviors into one unified customer profile.
PureCars Launches Exclusive Spotify Advertising Program for Dealers
PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced the official launch of streaming audio advertising services through Spotify.
Take Advantage of Super Bowl Viewership to Try New Advertising Strategies for EVs
Interactive CTV ads allow a user to click their remote to set a sales appointment or get a trade-in quote.
Don’t Let Stubborn Economic Beliefs Drive Your Advertising Strategy This Time
The advertising industry is smarter and more competitive these days. Dealers need a trusted advisor to navigate and succeed in this complex environment.
Why You Are Doing Your Automotive Advertising Completely Wrong
Are your auto ads not attracting new leads? Here are a few of the common mistakes dealers make and what to do instead.
Dealer Alchemist Announces Latest Release of its CORe Smart Technology, a Digital Advertising and Response Platform
Leveraging the Dealer Alchemist unique technology stack, paired with a team of digital experts and data analysts, dealers using the CORe platform are touting their results and celebrating the transparency in which the platform operates.
Cognitiondigital.io Launches Customer-Centric Advertising Platform
The new platform integrates with Amazon’s suite of Ad Tech solutions providing higher clickthrough rates, lower cost per action and more efficient media buy.
ZeroSum Launches Auto-Stream: World’s First High-Performance OTT/CTV AI-Driven Advertising Platform for Auto Dealers & Marketers
For auto dealers, Auto-Stream results in engagement with in-market shoppers while maximizing reach without the cost of traditional TV ad production.
Today’s Bizzaro Automotive World: Dealers Advertising to Acquire Cars
With these tips and techniques, dealers can gain more control over acquiring the right used inventory at the right price.
The Benefits of Positive Positioning in Automotive Advertising
Positive positioning is a scientific theory that states people better react to messaging presented in a positive light.
