Louisiana-based technology company, 360 AUTO, an Inc. 500 MarTech company, launched its new 360CXM (Customer Experience Management) technology at the 2020 NADA Expo in Las Vegas.
“We’re excited to unveil our 360CXM technology. It offers dealers a new vision of CXM, with more enriched data around each person and each potential car buyer, helping dealers build better relationships with existing and potential customers,” said Frankie Russo, founder and CEO of 360 Auto, which specializes in marketing automation and business intelligence solutions for the auto industry.
“360CXM affirms our focus and ongoing commitment to the auto industry and our industry partners,” Russo said.
Russo said 360CXM technology offers dealers a host of improvements over other industry CRMs, including: AutoTarget scores, more enriched data from first-party and third-party sources on each person and tools such as: click-to-dial, texting, one-to-one emails, ringless voicemail and alerts for salespeople to let them know when a customer is coming into the dealership.
“We want to help dealers utilize and apply rich data to develop better relationships and customize their customer’s experience. Dealers can use 360CXM technology for outreach to potential customers in the surrounding neighborhoods the dealers serve,” Russo said.
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