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The Elephant in the Digital Showroom: The Sales Process Evolution

Each modification to your sales process can be tested and fine-tuned one at a time to meet your needs. The important thing to keep in mind is that buy-in is an absolute requirement.

Trusting the Machine

Eric Brown of LotLinx on how AI and machine learning can allow dealers to add the human touch to sales.

The Lies Green Arrows Can Tell

Sometimes red is good and sometimes green is bad, which, in the end, only makes the digital universe harder to understand. This is especially true when it comes to a client who just wants to see green and forward movement.

Sell at Recon: A Photo-First Workflow Strategy

Used cars offer the best defense against margin compression — and how you leverage reconditioning as an offensive tool makes this work. Getting incoming cars reconditioned and to the sales line quicker can mean healthier gross margins for your used car operation.

Dennis McGinn Podcast
Podcast: Using Live Chat in a Slowing Economy

Todd Smith of ActivEngage talks with us about making the most of live chat in a slowing economy. activengage.com

Podcast: Live Chat
Three Reasons Modern Customers Need a Modern Sales Strategy

Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.