Outsell Launches Marketing OmniHub for Dealer Groups
OmniHub allows innovative dealer groups to tell their story directly to customers, offering tangible reasons to stay within the group brand.
What Is & Isn’t Artificial Intelligence
AI can help dealers interact with customers and prospects smartly, providing consumers with the information they desire at the time they most need it
Ruthless Marketing: Schomp Automotive Group
Schomp Automotive Group wasn’t content to sell cars the same way as their competitors. See how they’ve structured their marketing efforts to better connect with both new clients and established customers by taking into account the changing ways they prefer to shop.
AI Marketing: Help Your Customers Beat Option Paralysis
Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.
Podcast: Turning One-Time Buyers into Customers for Life
Valerie Vallancourt, vice president of marketing for Outsell, joins us to discuss turning one-time buyers into customers for life.
Dealer Marketing Performance Metrics: How to Tell What’s Working
Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.
