TrueCar’s ALG Forecasts New Car Auto Sales to Hit 17M SAAR for First Time in 2019
Due to Tesla’s increased volume, ALG is now publishing a sales forecast for the brand alongside its other automaker forecasts.
F&I Solution Section: Target Marketing: The Key to Expense Reduction
I recently was working with a pretty sizable dealer group in the Northeast and we were examining the group’s advertising expenses and overall profitability.
How to Determine Your Service Marketing Budget
As new and used vehicle margins decline and you rely on your service department to contribute a greater percentage to your store’s gross profit, why wouldn’t you spend more on service marketing?
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
