5 Simple Video Types to Differentiate Your Dealership
The automotive business is more and more digital every day. It’s no secret that consumers are visiting fewer dealerships in person before purchasing a vehicle, down from 2.7 in 2017 to 2.3 in 2019, according to the 2019 Cox Automotive Car Buyer Journey study. If you’re finding it tough to get customers to come to the dealership, why not take the dealership to them?
Luxury Auto Group Test Drives Messenger Ads to Push Courtesy Vehicle Sales
How can a dealership drive sales using Facebook Messenger ads and virtual BDC operators? It is no surprise that advertising with a direct messaging component would have great success. Messenger ads are one of the most effective ways to open a conversation with a potential customer lead.
Podcast: Merchandising Vehicles for the Next Generation
John Hensman, VP and general manager of HomeNet, joins us to discuss merchandising vehicles for the next generation.
Making the Shift: Why Switching to Digital Marketing is Valuable
As a Millennial, I will be the first to admit that I’m actually a little old fashioned. I still take notes for everything by hand in a notebook and I still get books from the library on a weekly basis instead of downloading them onto any kind of e-reader.
Taking Yourself Back to School
“Getting an early start to the day gives you more time when you’re at your most productive, and helps you be proactive, instead of reacting, to the day’s events. Be prepared and ready before the customers come to your door.”
Building Today’s Communication Tool Box
The ways in which we communicate are ever changing, and that means thriving businesses must always be on the lookout for ways to update and clean out their communication tool boxes.
Four Tips on Making Sense of Social Media
So, if it’s inevitable, why not embrace it and see what it has to offer? Much like boarding a boat pulling out from the dock, however, you need to get in or stay out; one foot on the boat and the other on the dock is not a position for success.
