ActivEngage Delivers on Enhanced Lead Generation Solutions with ActivSEO
In a 90-day pilot with Mercedes-Benz of Atlantic City, ActivSEO proved that a tailored approach to SEO can significantly increase site traffic and conversion.
Digital Retailing — the Missing Ingredient in Your Marketing Mix
Digital retailing provides a “self-service” experience option for the customer who wants to start the buying journey online. If they graduate to a “full-service” customer at the dealership, the hand off is seamless with the right DR platform.
Podcast: Cost-Saving Initiatives
Steve Robinson, vice president of sales for KeyTrak, joins us to discuss cost-saving initiatives in the dealership.
Maintaining a Positive Dealership Culture in a Volatile Market
The automotive retailing market might be changing, but that doesn’t mean your attitude has to shift with it.
Digital Retailing: Creating a Car-Buying Experience with Less Hassle and More Fun
If you operate in any part of retail these days, you know Amazon has changed the game forever. Consumers have come to expect one-click shopping, access to products through any connected device and a digital experience that serves up recommendations just for them.
5 Ways to Keep Your Physical Dealership Relevant in a Digital World
You might be surprised to learn that in the wake of digital retailing, customers’ desire to skip the dealership entirely is actually a myth.
What to Look for in a Digital Retailing Solution
Dealers should be aware that some third-party solutions are designed to cut your dealership out of the process with a model that allows customers to build their own deals on a Website (not your Website), then essentially sells you the “deals” as leads.
