5 Phone Sales Tips Your Team Needs Now
While the internet, mobile browsing and social media have undoubtedly transformed the car sales scene, this doesn’t mean that prospective buyers aren’t still using the old-school method of phone calls, in fact, it’s the opposite.
Make Every Customer Interaction Count: Let Customers Build Trusted Relationships with Your Team, Not Your Chat or Its Bot
Buying a car is the second most expensive decision for most people; the decision requires a trusted relationship; it requires premium service. In the internet era, video chat is the first step in building the trust and creating a seamless customer journey by focusing on the end-to-end buying experience.
Privacy and Personal Data in Rental/Loaner Vehicles
Complimentary services, such as car washes and windshield washer refills, leave customers feeling good about your service department. But there’s another way you can make them not only feel good but also safer, and it’ll only take a few minutes of your time.
3 Ways to Modernize Your F&I Process in the Age of the Customer
One of the biggest opportunities to meet changing customer expectations is the F&I process, where customers spend more than one-quarter of their total time at the dealership when buying a vehicle, according to recent studies.
Leadership Podcast: Finding Inspiration
We’ve returned to some of our past guests to ask them where they find inspiration.
Making the Shift: Why Switching to Digital Marketing is Valuable
As a Millennial, I will be the first to admit that I’m actually a little old fashioned. I still take notes for everything by hand in a notebook and I still get books from the library on a weekly basis instead of downloading them onto any kind of e-reader.
Finding Your Path to Success
As for gratitude, I think it’s critical. We are all incredibly blessed. If we can stand, see, hear, breathe and live without pain, then we should be grateful
Relationships = Money
Building a relationship built on trust and confidence makes buying from you easier from every prospect you cultivate.
Podcast: Improving the Customer’s Call Experience
Michael Markette, partner of Market Tech Consulting, joins us to discuss how to improve the customer experience at your dealership with call connectivity.
Leadership Legacies: Why Great Leaders Mentor Instead of Manage
Put yourself in your team’s position for a second. Think about everyone you’ve worked for with the word “manager” or “director” in their title. Now think about those who have had the most significant impact on your professional and personal life.
Personal Traditional Automotive Marketing
With DMS data, service, branding, community events and more, the personal exposure of ringless voicemail has numerous applications. It provides a way to reach out to consumers on a one-to-one basis that’s not intrusive, not expensive and maximizes your labor. It’s a solution that every automotive dealer should take a look at implementing into their marketing strategy.
