Phone Skills We Learned While Building Automotive Digital Assistants
We all understand that DAs like Alexa know more details than your employees, but is she more trustworthy? Create dealership processes and develop people like we develop DAs.
Podcast: How Digital Assistants Can Work
Michael Markette, partner at Market Tech Consulting, joins us to discuss digital assistants and how they can work for your dealership.
Your Frontline Employees Are Your Brand: Do You Have the Right Ones?
Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings
Improving the Customer Experience With Better Call Connectivity
Consider this: The average customer will call up to seven dealerships, but only walk in to one or two. You want to be one of those dealers.
Outbound Calling Lease Retention Best Practices
Outbound calling remains an effective component in a highly efficient lease-retention campaign. Like any other targeted campaign, many customers want you to proactively call them and present personalized offers.
Six Elements of Phone Performance Self Improvement
Become the caller’s best friend. Successful professionals create experiences that drive customer trust and loyalty. Instead of sticking to a script and sounding like a robot, simply talk to the customer. Create an emotional connection; treat the people you speak to on the phone like more than just customers.
Google Offline Conversions are Driving “The Why” in Paid Search Strategy for Auto
The day Web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls, and with that increase in calls has come the attention to offline conversions — specifically appointments set on phone calls created by paid search campaigns. Leading dealer
