The Game Plan Has Changed
Winning consistently never happens by accident; it’s time to focus on the fundamentals and get your game plan in order.
Keep the Spark with Curb Appeal
When inventory levels improve, the dealerships that lost the spark of what makes buying a car exciting are going to suffer.
Overcoming Inventory Challenges in the Dealership
While many challenging factors are outside of a dealership’s control, here are some practices to keep in mind to sell from inventory and market to drive traffic.
Understanding Automotive Connected Consumers
Discover how auto advertisers can build effective marketing strategies for reaching connected consumers.
Executive Spotlight with Dan Moore of Vistadash
The president of Vistadash discusses the company’s recent acquisition by DealerBuilt, modern marketing solutions and more.
Marketing Tips for Electric Cars and Alternative-Fuel Auto Advertisers
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many US households. About 40% of new vehicle shoppers are considering purchasing an EV within the next 12 months.1 With the rise of pioneers and challenger automakers, incumbent automakers are off to the
Convert Your Calls to Proper MQLs for Marketing ROI Measurement
Understanding your lead attribution and determining which campaigns initiated the phone call requires a strategy and plan.
Are You Derailing Your Sales?
An in-market consumer has reached your website looking for inventory. What will they find?
Executive Spotlight: SoundFox’s Ryan Powers
The VP of Marketing and Business Solutions discusses how to create a great guest experience.
It’s Time to Get Personal
Delivering a frictionless customer experience means personalization with uniquely relevant communications to every customer.
Podcast: Increase Profits Using Better Marketing
Jason Girdner, the CEO of TECOBI, joins us to discuss how dealerships can increase profits during this time of fluctuation through better advertising, social media usage and customer communication.
Standardize Your Marketing Metrics for Better Results
Being able to measure more than just your results so that you can find the disconnect in your strategy is going to be key.
