Are You The Captain Now?…or Is Bad Marketing Steering Your Ship?
It’s time to get out of the mindset of cut, cut, cut, and into the mindset of spending wisely for your long-term success.
You Want Me to Pay for WHAT?!
Arming yourself with this firsthand knowledge will let you make informed decisions and allocate your budget toward increased profitability in ways you simply cannot hope to when you’re playing telephone with your manager charged with executing on marketing.
Crafting a Cohesive Brand Identity
Upholding a cohesive brand image is vital. Learn how photography plays a pivotal role in reinforcing a dealership’s professionalism.
Is Marketing Both the Problem and Solution for the EV Market?
Marketing can answer consumers’ questions and demystify the EV buying journey.
Scalpel or Machete? Cut Marketing Wisely
Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
Raising ChatGPT
Are you putting your dealership’s marketing in the hands of a 10-year-old with access to the internet?
AI in Your Marketing
If ChatGPT can help with writing SEO content, do you still need to pay a vendor? Here’s what you need to know.
6 Value Proposition Videos for Service
The more you can engage and educate your customers, the more they’ll trust you for their service needs.
Say Yes to the Plan, or Plan to Fail
The most successful dealers are partnering with specialized companies, and this doesn’t have to take as much of your time as you think.
Digital Air Strike Strategically Rebrands to DAS Technology
The new name reflects the company’s expanded CDXP technology solutions and unique capabilities across four divisions.
Know Your Numbers: Modern Analytics Are the Continuous Monitor
Digital analytics not only serve as a continuous monitor for dealerships, but they enable a precise triage of marketing strategies — pinpointing issues impacting the bottom line or tactics showing positive improvements.
Executive Spotlight with Matthew Davis of TradePending
Matthew discusses going back to basics to acquire cars, email marketing and ways to convert more web traffic into trade leads.
