The Inversion of the Internet is Upon Us
Advertising should empower the consumer with one click to engage a universe of options, have those options distilled and then delivered to their devices in seconds.
5 Technology Mistakes Dealers Can’t Afford
With just a few tweaks to your IT budget, you can reduce spending in some areas and spend more on mission-critical technologies that boost your productivity and profitability, while keeping your business secure.
Service Departments Lagging in Communication with Vehicle Owners, J.D. Power Finds
Porsche is highest-ranked luxury brand for first time; Buick ranks highest among mass market brands.
Lead Generation in Your Physical and Digital Storefront
Clear time frames or mileage for scheduled maintenance will put a clear idea expectation in the customer’s head on what your service department can provide for them.
Podcast: Monitoring Radio Advertising
Jeff Johnson, managing partner of JKR Advertising, joins us to discuss monitoring radio advertising.
Five Benefits of True Cloud DMS Software
True cloud software is built on the cloud for the cloud. This allows the software to take full advantage of inherent cloud computing features designed to maximize development and performance potential.
Are Salespeople A Dying Breed?
Salespeople will only become obsolete if they refuse to adapt and interact with customers the way that they expect.
5 Parts of an Outsourced Service BDC Difficult to Replicate In-Dealership
Service calls are your livelihood. You can’t afford to miss your calls. Quit feeding your competitors and the independent shops with your missed calls.
Dealers Need the Right Tools to Compete in a New Sales World
“When I started working in auto sales in 2008,” said Chip Alvey, eCommerce director at Oxmoor Auto Group, “we used to get our leads via fax. Can you believe that? A fax.”
My, how things have changed. Ten years later, Oxmoor has retired the fax and now equips its staff with cutting-edge technologies such as artificial intelligence to ensure they acquire the best leads and are presenting their consumers with timely and relevant information.
The Lies Green Arrows Can Tell
Sometimes red is good and sometimes green is bad, which, in the end, only makes the digital universe harder to understand. This is especially true when it comes to a client who just wants to see green and forward movement.
Three Reasons Modern Customers Need a Modern Sales Strategy
Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.
