Automotive Selling Tips from Top Realtors
Consider taking a cue from the real estate industry and apply their sales process to the auto sales industry.
Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion
The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.
That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.
