Holly Markel Archives - AutoSuccessOnline
Rapid Dealership Culture Assessment

Finding great people is one of the biggest challenges for dealerships. In today’s fast-paced business environment, most of us spend the majority of our waking weekday hours at work, so recruiting great talent isn’t just good for business, it’s essential to fueling a positive workplace culture.

Phone Skills Certification: Start Today and Create a Culture of Continuous Improvement Amongst Your Team

You can’t fix your phones without fixing performance gaps among those handling your calls.

Using Caller-State Data for Lead Attribution

While measuring sales and service revenue by marketing campaign may reveal which campaigns are yielding positive ROIs and which are not, this approach doesn’t reveal why the campaigns are performing the way they are.

Customer Effort Score: What’s Yours?

When customers have to jump through hoops to do business with a company, customer effort rises and loyalty plummets.

Personalizing the Phone Experience

Imagine your lot is filled with only one model, all the same color and with all the same features. Would you expect sales to soar through the roof?

Dealership Commitment to Hands-Free Driving

Approximately 80 percent of accidents and 16 percent of highway fatalities are caused by distracted drivers (National Highway and Transportation Safety Administration [NHTSA]), and cell phone use is the second largest cause of distracted driving (Safe Start).

Customers Want Easy — Just Ask Alexa

According to a recent Driving Sales Customer Experience Study, 56 percent of customers said they’d buy more often if the process was not so difficult, and 99 out of 100 buyers expect their car purchasing experience to be “hassle-driven.”

Customers Want Easy: Just Ask Alexa

Give your customers a pleasant surprise they’ll tell their friends about. Alexa isn’t the only thing that runs by word of mouth.

Today’s Dealership Differentiator: Personalized Development

When people learn, they need feedback that tells them whether or not they are doing the right thing. Mastery requires feedback; so, the more you can provide feedback, the better your coaching and development efforts will be.

Onboarding the Right Employees for Handling the Phone in 90 Days

Setting a foundation isn’t an overnight process. ‘Hitting the ground running’ does nothing but set you and your new hire up for a train wreck. It takes new hires eight months to reach their full potential. Put the time in and do it right. A one-week onboarding process isn’t sufficient for new hires; learning takes time.

Today’s Dealership Differentiator: Personalized Development

When people learn, they need feedback that tells them whether or not they are doing the right thing. Mastery requires feedback; so, the more you can provide feedback, the better your coaching and development efforts will be.