Who is Branding Your Message?
Often, a business that is part of a franchise will have trouble carving out its own niche. Usually it is the company selling the franchise that is responsible for developing the branding message for all the franchisees. The automobile industry might be the exception to the rule.
Putting Fixed Ops Under the Sales Microscope
Everybody agrees it is vitally important to monitor and measure sales performance on a daily, weekly and monthly basis — but your thinking needs to go further than that.
Dealer Panel – Benefits Employees Appreciate the Most
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
The Importance of Choosing the Right Inventory Financing
Every dealer understands the importance of choosing a floor plan partner that provides great customer service and appreciates their dealership’s unique business needs.
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
It’s in your best interest to take advantage of what both digital and traditional media have to offer. Relying solely on one or the other will only impair the effectiveness of your marketing plan. A two-pronged approach will almost always give you the best opportunity for success!
