35% Growth in a Soft Market
Rusty Gentry has been general manager at Pat Lobb’s Toyota of McKinney in Texas for just two short months, and already he has big plans. Within 18 months of his date of hire, his goal is to increase sales and service business across the board 35%.
In the last store he managed, Gentry increased business 65% in his first year, but that was back in 2011 and times have changed. In fact, conditions have changed quite a bit since he retired from his former position a year ago.
Turning in the Right Direction
Sometimes, to make a difference and turn things around, a leader must throw out the old playbook and write a new one.
That is exactly what General Sales Manager Les Nunez did two years ago when he arrived at Lou Bachrodt Mazda, located in Coconut Creek, Florida. Fast forward to today, and those changes are showing up on the bottom line.
