Podcast: Marketing to Today’s Consumer
Amy Hughes, senior director of dealer intelligence at Experian, joins us to discuss marketing to today’s consumers.
5 Tips on Prioritizing Customer Relationships
Every day, dealers are tasked with managing hundreds of active customers who all have unique needs and circumstances. As a result, sales teams are left juggling these relationships, guessing how to prioritize customers and, ultimately, not converting as many potential customers to deals.
Podcast: Moving Customers from Online to In-store
Scott Pechstein of Autoweb (formerly Autobytel) on moving customers from online to in-store. autoweb.com
Nielsen Automotive Group Sales Up in May 24 Percent
Over the years, Nielsen Automotive Group has seen tremendous growth and change, however, the philosophical foundation of the group has remained consistent. As Snouffer says, it all comes down to one word: loyalty.