Volume Vs. Gross: How to Gain the Tactical Advantage Over Price-Driven Competition
If your dealership is gross driven, you have the opportunity to be far more stable and successful and with a greater life expectancy than a dealership that is primarily volume driven. However, the pressure to compete with your high-volume neighbors may seem unavoidable.
7 Reasons Onboarding Is Essential
To keep your onboarding program simple and aligned with your other workforce processes, follow the five C’s — compliance, clarification, culture, connection and check back.
Boost Your Express Service Lane Performance
You might not make a profit on the services, but the convenience and goodwill they generate for your customers and the upsell opportunities they present should make them a profitable enterprise for your dealership.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Your Best Defense is a Good Offense
The military adage “the best defense is a good offense” applies to selling cars, as well. If you keep moving forward, attracting new customers and advancing those customers down the path to purchase, your competitors are eliminated from consideration.
