Dealer World, Dealer Funnel Tap Urban Science's Industry Sales Data

Dealer World, Dealer Funnel Tap Urban Science’s Industry Sales Data

Dealer World and Dealer Funnel will integrate this data into their platforms, enabling dealerships to make more efficient and precise marketing decisions.

Dealer World and Dealer Funnel have announced an integration with Urban Science. The collaboration leverages Urban Science’s data to unlock insights that were previously unseen, informing a comprehensive understanding of the opportunities to win in the automotive market landscape.

Dealer World and Dealer Funnel will integrate this valuable data into their platforms, enabling dealerships to make more efficient and precise marketing decisions and achieve superior outcomes, the companies announced in a press release.

In a related capacity, Urban Science supports dealers from the operations side with the company’s SalesAlert solution, which connects directly to dealership CRMs and proactively notifies dealers when a sale is lost, empowering them to focus time and resources on prospects still in the market.

As an additional point of collaboration, for dealers working with Dealer World and Dealer Funnel who are enrolled in SalesAlert, Urban Science will also, with the dealer’s consent, make this data available to Dealer World and Dealer Funnel, creating an unprecedented, privacy-compliant bridge between a dealership’s operations and marketing efforts, and enabling new insights into customer journeys.

Key benefits of the integration:

1. Data-Driven Decision Making: By harnessing Urban Science’s data, Dealer World and Dealer Funnel empower dealerships to make data-driven decisions, ensuring targeted and effective marketing campaigns.

2. Enhanced Market Insights: Access to Urban Science’s comprehensive market insights enables dealers to stay ahead of trends, identify opportunities and optimize marketing strategies for maximum impact.

3. Optimized Customer Engagement: With a deeper understanding of customer behavior and preferences, dealerships can tailor their marketing efforts to engage customers more effectively, resulting in increased satisfaction and loyalty.

“This integration represents a significant milestone,” said Dan Moore, president of Dealer World and board member of Dealer Funnel. “By combining Urban Science’s extraordinary data capabilities with the innovative solutions offered by Dealer World and Dealer Funnel, we aim to empower dealerships to navigate the dynamic automotive market with precision and effectiveness.”

Rick Jones, vice president adtech at Urban Science said, “Our collaboration with Dealer World and Dealer Funnel revolutionizes how dealers access the unrivaled speed, depth and accuracy of our company’s industry sales data. The seamless integration empowers dealers to elevate their marketing strategies across channels, providing unparalleled insights and access to drive short- and long-term success.”

You May Also Like

Service Satisfaction Improves but Appointment Wait Times Continue to Grow, J.D. Power Finds  

According to the study, dealers continue to grapple with parts and labor shortages that are fueling longer wait times for appointments.

While customer satisfaction with the dealer service experience has rebounded this year, dealers continue to grapple with parts and labor shortages that are fueling longer wait times for appointments, according to the J.D. Power 2024 U.S. Customer Service Index (CSI) Study, released recently. Overall customer service satisfaction improves five points to 851 (on a 1,000-point scale). 

700Credit Integrates with One View

This integration will allow dealerships to store sensitive consumer information including credit reports and required compliance documentation through a secure integration into the digital deal jacket.

WarrCloud Study: Cost of Processing Auto Warranty Claims Increases by 28%

The study examined current practices surrounding warranty claims, human resource allocations, and the mechanisms of tracking and streamlining service department costs.

Solifi Launches 2024 Global Leasing Report

The report details insights about the world’s top 50 leasing markets.

KPA’s Trust Survey Says Many Still Distrust Dealerships

Respondents say they’ve felt tricked or pressured to purchase extras; most are concerned about hidden fees.

Other Posts

NextGear Capital Offers Tips for Independent Dealer Success in 2024

NextGear Capital offers these top tips to help independent dealers seize the opportunities current trends may create.

Dealer Image Pro Announces New YouTube Web Series

Viewers will get an up-close look at the passion that drives top dealers, their secrets to success and their perspectives on the future of car sales, all presented in an engaging and comedic format.

Dealer Image Pro Announces New YouTube Web Series
Dealer Teamwork Earns 2024 Google Premier Partner Status

Digital marketing agency ranks in top 3% in the U.S. for the seventh consecutive year.

Volie Joins FordDirect to Expand The Shop

The Shop, powered by FordDirect, provides dealers with access to vetted vendors, like Volie, that include pre-negotiated prices for products and services that dealerships need.