Our guest blogger today is Larry Craig. Larry is the Senior Business Development Manager at PERQ.
Why Your Calls To Action Are Terrible (And What You Can Do About It)
Practically every dealership today utilizes their Website, social networking channels and email to be a part of their "voice" to build trust up front with their community, but many of them complain that these channels aren't producing action. Want to know a secret? It's not the channel's fault that customers don't take action ... it's yours.