AutoSuccess Magazine

Spotlight - Dale Pollak

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Our guest blogger today is Dale Pollak. Dale is a best-selling author and founder of vAuto. 

Dealers Follow A New Path To Increase New Vehicle Profitability

DalePollak.cropped.webLet's imagine for a moment that you need to buy a new big-screen TV for your home.  You go online and see lots of possibilities.  Some retailers offer better descriptions and photos of their product than others.  But only one or two combine a rich level of product detail with a clear indication of what the new TV will actually cost.

In this scenario, which retailer is more likely to get your business?

Most of us, I think, would end up buying the TV from the retailer who did the best job satisfying our need to know as much about the product and its price as possible, with the least amount of effort.

Spotlight - Ryan Williams

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Ryan Williams is the executive vice president of Fidelis PPM and DRIV Costumer Retention Software.

David and Goliath. Turning I can't into why not me?

RyanWilliams.cropped.webMost of us are familiar with the story of David and Goliath. One of my favorite authors, Malcolm Gladwell, has put a very thoughtful and insightful spin on the parallels of this history to personal success and in many business cases.

How many reasons or excuses do you have for why you haven't taken the next step? That can be in your career, marriage or anything.

Spotlight - Jason Forrest

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Our guest blogger this week is Jason Forrest. Jason is an author, sales trainer, management coach, and member of the National Speakers Association's Million Dollar Speakers Group and Entrepreneur's Organization.

A Spoonful of Sugar Approach to Selling 

JasonForrest.croppedPicture this: A guy approaches a girl to ask her out. He says, "Hi, I'm Steve. I drink too much, smoke a pack a day and eat more than I should. I don't work out, and I never remember birthdays or anniversaries. I won't be friends with your friends, but I expect you to be friends with mine. Oh, and one more thing — you must cook every meal."

How likely is Steve to get a date? Even if he's speaking the truth, he'll have a lot better luck if he gets his potential date emotionally interested in him before he gives her a list of reasons to hate him.

Spotlight - Bill Wittenmyer

Written by AutoSuccess on .

Our guest blogger this week is Bill Wittenmyer. Bill is a partner at ELEAD1ONE. 

To BDC or Not to BDC...

BillWittenmyer.cropped.webThat is the question. It's one of the most common questions I am asked. Certainly because my company has one of the largest automotive only call centers, and I am, therefore, knowledgeable on the topic, but also because the latest trend is leaning back toward building the BDC in the store. Most people would assume that I am biased against an in-house BDC — not true. I think, if done correctly, they are a great advantage for dealerships. The downside, however, is the enormous list of challenges that come with building an internal BDC.