Our guest blogger today is Larry Craig. Larry is the Senior Business Development Manager at PERQ.
Yes, You Can Host Your Own Events Sales, But Should You?
Event sales can be a challenging issue among auto dealers.
Many dealers nationwide have recognized the value of event sales. Event sales are an important part of their marketing strategy because they allow them to move a lot metal really fast and at a high profit. Most dealers we work with are able to sell more than 30 additional cars in just five days. Compare this to your typical day-to-day sales and the case for event sales seems pretty strong. Still, many dealers are weary of them.
In the end, event sales aren't easy. So why are events so divisive? If you run a successful event sale, you can move tons of inventory. That being said, how do you execute an amazing event sale? To solve that problem, dealers have two options: You can utilize your sales staff or hire an event team. So which is the right option for your dealership?