AutoSuccess Magazine

Spotlight - Larry Craig

Written by AutoSuccess on .

Our guest blogger today is Larry Craig. Larry is the Senior Business Development Manager at PERQ.

Why Your Calls To Action Are Terrible (And What You Can Do About It)

Practically every dealership today utilizes their Website, social networking channels and email to be a part of their "voice" to build trust up front with their community, but many of them complain that these channels aren't producing action. Want to know a secret? It's not the channel's fault that customers don't take action ... it's yours.

Spotlight - Larry Barditch

Written by AutoSuccess on .

Larry Barditch, vice president of MSA Advertising is out guest blogger today!

What you need to know about Google's new My Business

Formerly Google "Places" for businesses, Google rolled out "My Business" in August, which allows you to manage your Google business platforms under one dashboard. The platform includes managing your Google+, Google Analytics, Google AdWords, Google Insights and YouTube accounts. The upgrade is actually quite convenient when set up correctly, but if not executed properly could hurt your authority.

Spotlight - Bob Urichuck

Written by AutoSuccess on .


Bob Urichuck is an internationally known speaker, trainer and author. His latest books, Velocity Selling: How to Attract, Engage and Empower Buyers to Buy, and Motivate Your Team in 30 Days, are new in 2014.


Can Automotive Sales Training be Continuous and Affordable?

BobUrickuck.cropped webSo, can automotive sales training be continuous and affordable? The answer to that question is "yes," considering today's technology. But first, let's look at why sales training in the automotive industry should be continuous.

To date, most sales training has been from one to three days in duration. Why?

Is it because everyone is looking for a quick fix?

Is it because management wants to say they trained you?

Spotlight - Mark Tewart

Written by AutoSuccess on .

"Daddy, I Want To Be A Salesperson"

by Mark Tewart

mtewartA child has never uttered those words, even though selling is one of the highest paying professions in the world. Parents don't ask little Johnny or Mary if they want to be a salesperson when they grow up. Selling is not considered by many to be a professional career. The reality, however, is that selling is the cornerstone of success.

If you want a job, you had better sell yourself. If you want to get a promotion, you had better sell yourself. If you want a boyfriend, girlfriend or a spouse, you had better sell yourself. Everyone sells something everyday. Everyone is a salesperson.