Our guest blogger this week is Jason Forrest. Jason is a sales trainer; management coach nationally known speaker and author of six books, including Leadership Sales Coaching.
There's nothing more discouraging than spending all day surveying a million potential gifts but getting no closer to finding the perfect present for someone. That's about the time it starts to seem like a good idea to get your wife a blender or a vacuum cleaner.
When the choices are vast and the decisions are too numerous, it causes ambiguity, which drives people to make poor decisions, delay decisions altogether or mentally check out when there is just too much information.