Our guest blogger today is Jim Roche. Jim is the senior vice president of marketing and managed services at Xtime.
Demystifying Marketing: Four Secrets to Successfully Sell Your Service Department
If you're searching for ways to drive revenue in your dealership, look no further than the service department. It's no secret that repair orders boost your bottom line, of course. But beyond that, the service department is a great place to nurture customer relationships after the sale, increasing your odds of customer retention and future purchases. Getting enough business in your service department to reap these benefits won't happen by itself, though. For that to happen, you need to market your service department effectively.