AutoSuccess Magazine

Spotlight - Jordan Bentley

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Our guest blogger today is Jordan Bentley. Jordan is the National Sales Manager for Callbright.

How to Configure Your Dream Marketing Campaign

Jordan Bentley HeadshotLet's make the interior bright red with the finest Italian leather. And those wheels? We're going to have to get the chrome option. I want the big wing on the back too. Yeah, that would be one sweet ride — if it wasn't just on my computer screen.

Who hasn't played around in those car configurators that OEMs use to show off their range of cars and all the available options? It's amazing what kind of car you can put together when all you have to do is click the option button. Configurators are a nice bit of digital marketing for the companies that use them, whether they lead to the sale of a vehicle or not.

Now imagine having a marketing configurator with all the options for your upcoming campaign laid out in front of you. Here are some tips for configuring the optimal campaign.

Spotlight - Len Short

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Our guest blogger today is Len Short. Len is the Founder of LotLinx. 

Get 30 in 30 To Maximize Marketing ROI

LenShort.croppedToday's car shoppers do most of their research and make their decisions long before they ever get to a lot. In fact, a 2014 report by research firm McKinsey & Company found that the average number of customer visits to dealers before buying a car has dropped from five to just one for some brands in some geographic areas over the past 10 years.

With the bulk of the path to purchase happening online, an effective digital marketing strategy is imperative to a car dealer's success. But even with the array of technologies that drive traffic to dealer Websites and lots, dealers still spend an average of more than $600 on marketing each new car sold (source: NADA Data 2015), and those cars aren't necessarily moving off the lot any faster.

Spotlight - David Metter

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Our guest blogger today is David Metter. David is the President of AutoHook.

Is Your Paid Search Paying Off?

DavidMetter.croppedIt's time for a reality check. I'd like to begin with pointing out the fact that more often than we realize, the correct solution to a problem is both obvious and simple. We live in a "common sense" world, but I think people forget that sometimes. From a young age, we're programed to be "critical thinkers" and to look at a situation from all vantage points. Our encoded mental paradigms tell us we should analyze, overanalyze and overcomplicate every possible variable that may contribute to a desired outcome. On the contrary, according to Ockham's Razor, a scientific theory dating back to the 14th century, "The simplest solution is usually the correct one." Spending my entire career in the auto industry, with much of it in a dealership, we skip most of this (thankfully) but there should be a happy medium. It's where common sense meets analyzed data.

Spotlight - Diana Edison

Written by AutoSuccess on .

Our guest blogger today is Diana Edison. Diana is the Director of Virtual Sales Training at No Pressure Selling.

The Most Successful People Are Not Optimists

HeadshotWe have all heard the phrase "never say never," and while this is supposed to inspire us to believe we are capable of anything, it surely is an optimistic person's point of view. Well, believe it or not, it has occasionally come up in discussion for realists as well. Not to say realists aren't capable of being positive and successful, but perhaps we have been categorizing realism with pessimism for far too long when in fact, it's simply not true.

"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." - Winston S. Churchill