Our guest blogger today is Ian Cruickshank. Ian is the Vice President of Sales and Marketing at Speed Shift Media.
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Marketing vehicles (or anything for that matter) can be broken down into four parts: message, creative, distribution channels, and measurement. Of course, what is typically implied in all of this is execution and the money that fuels this execution.
You can have all the greatest plans and strategies in the world but without the funds to execute, that's all they'll ever be: plans. As we've all found out while growing up, money doesn't grow on trees. Raise your hand if you've ever buried a dollar bill in hopes that a money tree will sprout. I even went so far as to buy a "Money Tree" – I call it Ben. (Yes, Franklin)