Our guest blogger today is Mark Tewart. Mark is the president of Tewart Enterprises.
Make Your Sales Approach Your Own Movie
By Mark Tewart
If I were to video your next sales encounter, what kind of movie genre would I compare it to? Would it be a drama, a comedy, an adventure, fiction, non-fiction or perhaps a horror story? Let me give you an example. How many contacts do you make a month? How many presentations? How many closing attempts? How many follow-ups? More importantly, what do all those things look and sound like? If it were a movie, would you watch it? If you were a movie critic, how would you rate it? Would it be two thumbs up or two thumbs down?