Mark Tewart is the president of Tewart Enterprises, and the author of the best seller, How To Be A Sales Superstar.
Tips for Hiring Champions
1) Make sure your headline attracts and has better search value. For example: "Management Trainee, Retail Sales Specialist." Enterprise Rental Car does a great job of recruiting. This company recruits off of college campuses and sells a dream, not a job. They sell the dream of advancement and the idea of management trainee. Around 60 to 70 percent of their employees wake up two years later and realize they are a $24,000 a year rental clerk, and the rest stay, advance and do well in the company. These college graduates all communicate well and look professional. Set your standards higher and stop hiring less-than-desirable people.