AutoSuccess Magazine

Dealer Spotlight - Joe Castle

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JoeCastle.cropped webWe have a special blog this week! We are giving our blog viewers a brief intro to our Success Story for the month of August! Joe Castle, CEO of Castle Auto Group is a leader in our industry who many of us respect. This is a powerful piece you won't want to miss! 

In 2008 and 2009, times were rough for all of us dealers. There was a lot of uncertainty and no one knew what tomorrow would bring. We were all in survival mode, not knowing if we would have our franchises the next day.

Spotlight - Jasen Rice

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Our guest blogger this week is Jasen Rice with LotPop.

How CPS Can Help Justify Your Traffic from Sites Such as Autotrader and Cars.com

JasenRice.cropped.webYou've probably never heard of "CPS," because it is an acronym I just started trending out over the last skx months. It's a concept that can justify why your traffic on sites like Autotrader and cars.com could be off or may even be performing better than usual.

CPS stands for "cars per shopper," and it's a number that we have been tracking weekly, looking at the amount of shoppers on Autotrader, and then dividing that by the number of total cars listed that given week — we even break it down to new and used vehicles listed. This number is driving dealerships' search result pages (SRPs) and it's a number that you would want to know when you are deciding how many vehicles should you be carrying and how aggressively you should price your cars. It can also help your decisions on packaging and spotlight exposure with Autotrader.

Spotlight - Ryan Holtz

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Our guest blogger is Ryan Holtz. Ryan is an Internationally Recognized Automotive Marketer.

Instagram For Auto Dealers? If Your Dealership Is Not On It, Get On It!

Ryan-Emily-113So, with more than 200 million monthly active users, how can your auto dealership afford not to be on Instagram?

Remember when we were in grade school how our teachers used to get us to read and write these long paragraphs and then, when it came to test time, we would forget? Nothing has changed.

Dealer Spotlight - Tony Provost

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Our guest blogger this week is Tony Provost. Tony is the president and dealer principal for Nissan of Bourne in Massachusetts. 

The Business Has Changed

tony-provostThe Internet has been the new way for the negotiation process. Love it or get out of the business! It is the harsh reality, but it's reality. So, how do we deal going forward?

We can hunt for our customers on the information superhighway. This is, in my professional opinion, the most progressive mentality. What is the alternative? Don't engage? Follow that path and, little by little, the lights will literally go out.