Our guest blogger today is Jeremy Anspach. Jeremy is the CEO of PureCars.
How Dealers Can Capitalize on Location-Based Data
Now, more than ever, brands must make an effort to meet consumers across all channels. Thanks to the growth of mobile, consumers make major purchase decisions on the go and often on impulse. While low-funnel car buyers aren't actually purchasing cars via mobile devices (at least not yet), they do conduct a majority of their auto research on smartphones and tablets.
Serving relevant, targeted ads to consumers is crucial across every industry, but it holds especially true in automotive. Put simply, no consumer wants to see an irrelevant display ad for a vehicle he or she has zero interest in purchasing. But, when added to a dealer's larger digital marketing strategy, mobile can help auto marketers avoid scenarios like this. By leveraging location data to serve real-time, contextual ads, dealers have the power to drive mobile car shoppers from their phones to the lot.