Our guest blogger today is Jasen Rice. Jasen is the owner of LotPop.
IN YOUR FACE, AGED USED CARS AND HOW THEY HAPPEN
There are a ton of reasons why a car will age. Maybe it's wrong color, has the wrong trim or equipment. Maybe we took too long for transportation, we took too long to get through service, we took too long to get it photographed, or we paid too much and want to ride out the storm and see if I can get someone else to pay too much for it, too. On and on the reasons go for why a car ages on our lot. Some of these issues we had no control over — but some of them we do.
I don't want to get tangled up in issues beyond the dealer's control that allow cars to bleed through a dealerships inventory and become aged — transportation issues, service/part hold/title issues, etc. What we can control, and the biggest reason that I have seen over the years on why a car ages, is that the price hasn't been adjusted for weeks and sometimes months. It's that simple: Adjusting pricing regularly will reduce age issues.