Our guest blogger today is Lisandra Ramos. Lisandra is a Communications Specialist at ActivEngage Inc.
Three Ways to Run a More Progressive Dealership
I've recently seen a lot of cutting-edge automotive companies thrive on risk and steer the industry in new directions. For example, a 45-minute car-buying experience, an online car purchase option, car salespeople building a strong social media presence on their own — all of these changes to the car buying and selling process might have been considered unlikely, or even unprofitable, by some, but were made real and effective by others not limited by the word "can't."
OEMs, auto groups, and dealerships of all sizes are as tired of the status quo as car buyers are — and they're starting to do something about it. You can, as well, by running a progressive dealership.