AutoSuccess Magazine

Spotlight - Ian Cruickshank

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Our guest blogger today is Ian Cruickshank. Ian is the Vice President of Sales and Marketing at Speed Shift Media.

Do you like free money? Here's how to take advantage of your OEM's Co-op program.

4b12613e4b38329ce89af19b694a4314Marketing vehicles (or anything for that matter) can be broken down into four parts: message, creative, distribution channels, and measurement. Of course, what is typically implied in all of this is execution and the money that fuels this execution.

You can have all the greatest plans and strategies in the world but without the funds to execute, that's all they'll ever be: plans. As we've all found out while growing up, money doesn't grow on trees. Raise your hand if you've ever buried a dollar bill in hopes that a money tree will sprout. I even went so far as to buy a "Money Tree" – I call it Ben. (Yes, Franklin)

Spotlight - Jordan Bentley

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Our guest blogger today is Jordan Bentley. Jordan is the national sales manager for Callbright.

Don't Forget, Your Marketing Also Needs Maintenance

Jordan Bentley HeadshotKeeping your car running takes a bit more than a full tank of gas every couple of weeks. If you're reading this AutoSuccess blog, you probably already know that. Did you also know that the routine care and maintenance you perform on your cars isn't that different from the routine maintenance you should perform on your marketing?

Believe it or not, even your greatest marketing campaigns need some polishing from time to time. Here are some car care tips that can keep your marketing efforts running for the long haul.

Spotlight - April Rain

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Our guest blogger today is April Rain. April is the Founder and President of Digital Rain.

What Can Neuroscience Teach us About Branding?

AprilRain.croppedNeuroscience is defined as the study of the nervous system or the study of our subconscious reactions within the brain. How can this possibly relate to improving the way we market on mobile? There's surprisingly a lot to consider when it comes to how the human brain processes data and visual stimulation from one screen or device to the next. By studying the activities that happen within our subconscious minds when shown an ad, we can thus derive data and make justified conclusions that will ultimately enhance the way we visually market our ads to make them more impactful.

Spotlight - Tim Byrd

Written by AutoSuccess on .

Our guest blogger today is Tim Byrd. Tim is the founder and president of DealerRE and author of the new book Race to the Finish Line.

Learning to be a Waterman

Tim Byrd full color2014 cropHave you heard the old saying, "Give a man a fish and he will eat today, teach him to fish and he will eat for a lifetime"? Teaching him to fish will keep him from being hungry, but will not make him a waterman.

I am from Tidewater, Virginia. Situated on the Chesapeake Bay, where for many, fishing has been a way of life for years. To become a waterman, however, one must learn the skills passed down from generation to generation. Not just about fishing, but also about understanding the sea, maritime skills and how to work as a team — each with a skill set, knowing the primary goal, working in concert, seamlessly with each other — to achieve the desired end result. Understanding the environment and skillfully, purposely navigating your way to success. Those watermen who fill their nets most consistently are those with the greatest cohesiveness.