Our guest blogger this week is Justin Cerone. Justin is the Founder and President of Chicago-based Business Writing Solutions, and the Founder and CEO of the newly-formed Lincoln Digital Group.

A Generational Shift in Mobile, and the Luxury Auto App that's Transforming the Industry

ADP DMS Integration Delivers Unique Mobile Convenience & Personalization as Braman Motorcars takes Industry Leadership Position

By: Justin Cerone

By now, it's no longer a question. Smartphones and the use of apps are here to stay.

Still in question, however, is how auto dealers — especially large scale, high volume operations — can deploy apps to provide automotive customers from all segments with unique, best-in-class benefits that also return maximum value.

If you believe as I do that convenience, speed and automation are critical to gaining either strategic or monetary value from your app, then you should keep reading. I'll soon describe one all-new smartphone app that's already advanced the capabilities and expectations of mobile technology in the auto industry.

This week’s blog is based on the highlighted editorial from the April 2013 issue,“Generation Drive: Family-Owned Neil Huffman Auto Group Continues Traditions While Confidently Stepping into the Future.” The AutoSuccess team had the privilege of sitting down with Kim, Dow and Shane Huffman — the owners of the Neil Huffman Auto Group based in Louisville, Kentucky — to ask them a few questions regarding the car business in general, along with questions about the positives, and potential pitfalls, of running a family business.