Our guest blogger today is Larry Barditch. Larry is the vice president of digital strategy and innovation for MSA Advertising.
Does Social Media Sell Cars?
Dealers constantly battle the implementation of social media as a marketing and sales tool. Most are just happy to have the part-time college intern posting on the top social sites a few days a week. Social media represents a huge potential opportunity for your dealership — if used correctly; and, it's becoming increasingly difficult to stand out from the crowd. You wouldn't have your intern lay out your newspaper ad, negotiate media buys, administer your PPC campaign, manage your BDC follow up, and so on, would you? If you treat social media like a hobby, it will reward you as such.