AutoSuccess Magazine

Spotlight - Jordan Bentley

Written by AutoSuccess on .

Our guest blogger today is Jordan Bentley. Jordan is the National Sales Manager for Callbright.

How to Get Millennials up to Speed

Jordan Bentley HeadshotMillennials. They're everywhere, and they're quickly becoming a key cog in the new-car dealership workforce. According to NADA, Millennials accounted for 48 percent of all new dealership hires in 2014 and make up 31 percent of all dealership employees. When NADA releases the statistics for 2015, I fully expect both numbers to grow.

If you've been living under a rock the last few years, Millennials are generally considered to be people who were born from the early 1980s to mid 1990s, reaching adulthood in the early 2000s. They also have a reputation for being bad employees. Maybe I'm a little biased since I work around Millennials every day, but I think the bad reputation is a bit unfair. Given the right coaching, opportunities and technology, Millennials can really flourish at your dealership.

Spotlight - David Ortega

Written by AutoSuccess on .

Our guest blogger today is David Ortega. David is the Sr Manager for Traffic Control CRM.

Employee Activity Management

Head ShotEmployee Activity Management — or EAM — is every dealer's worst nightmare and their most ignored challenge. Before discussing how best to manage employees, though, we have to look at why workers come to work.

For the last 50 years, the Wall Street Journal has done a Gallup poll of American workers and, ironically, the only thing that has changed throughout the years has been the number of workers. This poll has shown that only 30 percent of American workers, regardless of the field in which they work, are actively engaged. That's a whopping 70 percent of American workers not engaged.

Spotlight - Jeremy Anspach

Written by AutoSuccess on .

Our guest blogger today is Jeremy Anspach. Jeremy is the CEO at PureCars.

How Digital Marketing Can Help Your Dealership Close More In-Store Sales with Millennials

JeremyAnspach.cropped.2015The widespread fear that Millennials have sworn off cars for good is often exaggerated. While the Great Recession prevented many young shoppers from purchasing cars, increased employment and recent low interest rates have encouraged more Millennials (especially older ones) to get behind the wheel.

Shoppers between the ages of 21 and 38 now take 28 percent of the market share, up by 11 percent since 2010. However, traditional advertising tactics are not going to cut it when catering to Millennials. For younger consumers, a multi-channel digital marketing strategy is the best way to attract, engage and ultimately close the sale in the dealership.

Spotlight - Jordan Bentley

Written by AutoSuccess on .

Our guest blogger today is Jordan Bentley. Jordan is the National Sales Manager for Callbright.

Does Your Relationship With Your Customers Need a Little Therapy?

Jordan Bentley HeadshotI recently saw a commercial for a local dealership that really stuck with me. In it, a man and wife appear to be in a therapist's office and the woman seems to be complaining about the man's unreliability, smoking and gas.

Of course, the therapist is actually a dealership sales rep, and the woman is actually talking about her old car — not her grumpy-looking husband. The rep says he has a solution for their problem and the closing shot shows a now-happy couple driving off the lot in a brand new car.