Our guest blogger today is Jason Forrest. Jason is an award-winning author, sales trainer; management coach and member of the National Speakers Association's Million Dollar Speakers Group and Entrepreneur's Organization
For every Honda Accord, there's a Toyota Camry. Unless you're selling Teslas, your competitors are selling something similar in quality and price to what you offer. Since your product simply isn't enough to distinguish you from the dealership around the corner, dealerships and team leaders who want to earn more market share and in-crease return customers and referral rates must focus on the things that can really set them apart from competitors: the sales process, salespeople and sales presentation.