AutoSuccess Magazine

Spotlight - Mark Tewart

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Everything You Want Is On The Other Side Of Fear - By Mark Tewart 

mark-tewartI have never met a person who has tapped all of their potential. We are all capable of so much more. The overriding theme that keeps you from reaching more of your potential and having the success you desire is the ability to get past your fear. Everything you want is on the other side of fear.

Think about how many ways fear impacts your life and potential success. You think of something you want to achieve and then fear tells you why you can't do that, have that or be that. What's worse is, you listen to the fear.

Spotlight - Anne Fleming

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Our guest blogger this week is Anne Fleming. Anne is the President and Car Buying Advocate of www.women-drivers.com, the premier women's review service, connecting women car buyers to Certified Dealer.s

Shifting Apprehension to Anticipation: Make the Buying Experience Pain Free, Fun and Empowering for Women

AnneFlemming.cropped.webAs women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.

Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your store.

Dealer Spotlight - Joe Castle

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JoeCastle.cropped webWe have a special blog this week! We are giving our blog viewers a brief intro to our Success Story for the month of August! Joe Castle, CEO of Castle Auto Group is a leader in our industry who many of us respect. This is a powerful piece you won't want to miss! 

In 2008 and 2009, times were rough for all of us dealers. There was a lot of uncertainty and no one knew what tomorrow would bring. We were all in survival mode, not knowing if we would have our franchises the next day.

Spotlight - Jasen Rice

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Our guest blogger this week is Jasen Rice with LotPop.

How CPS Can Help Justify Your Traffic from Sites Such as Autotrader and Cars.com

JasenRice.cropped.webYou've probably never heard of "CPS," because it is an acronym I just started trending out over the last skx months. It's a concept that can justify why your traffic on sites like Autotrader and cars.com could be off or may even be performing better than usual.

CPS stands for "cars per shopper," and it's a number that we have been tracking weekly, looking at the amount of shoppers on Autotrader, and then dividing that by the number of total cars listed that given week — we even break it down to new and used vehicles listed. This number is driving dealerships' search result pages (SRPs) and it's a number that you would want to know when you are deciding how many vehicles should you be carrying and how aggressively you should price your cars. It can also help your decisions on packaging and spotlight exposure with Autotrader.