Our guest blogger today is Jordan Bentley. Jordan is the National Sales Manager for Callbright.
Get Your Blogging on Track With the Three B's of Blogging
By Jordan Bentley
The interesting thing about viral content is that it's frequently as forgettable as it is memorable. For all the attention viral content gets, it can disappear in a relatively short amount of time as some other piece of viral content takes its place.
Blogging especially can fall victim to the viral nature of the internet, as a single post might be wildly popular and have a reach far larger than most of your posts. But by their nature, blogs should be built for long-term staying power. They don't have to be 1,000-word thinkpieces, but a 500-word description on how to winterize your car can be far more in depth and effective than any 140-character tweet (that will be forgotten in a couple days) will ever be.