Joran Hernandez – Director of PR & Marketing For Colors On Parade
Jordan Hernandez Marketing Video Blog
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Back to the Future: Hybrids Offer Alternative to Electric Vehicles
A collaborative effort could not only revitalize consumer interest in hybrids but also position auto dealers as advocates for a greener future.
Co-op advertising can reacquaint consumers with eco-friendly option.
Electric vehicles (EVs) have dominated headlines over the past several years, telling consumers the future is EVs, with all other alternatives a thing of the past. And for a time, the headlines rang true, as EV sales gradually rose. Automotive manufacturers also touted the rise of EVs, with many making lofty projections of skyward sales and lessening reliance on traditional internal combustion vehicles.
Google Analytics for Dummies
GA4 can help you understand which marketing sources drove traffic to your website, allowing you to compare one to another.
Unlocking the Value of Your Data. Don’t Let it Go to Waste.
Explore expert Bobby Gaudreau’s insights on overcoming data challenges in auto dealerships, focusing on CRM and DMS optimization for marketing success.
You Want Me to Pay for WHAT?!
Arming yourself with this firsthand knowledge will let you make informed decisions and allocate your budget toward increased profitability in ways you simply cannot hope to when you’re playing telephone with your manager charged with executing on marketing.
Crafting a Cohesive Brand Identity
Upholding a cohesive brand image is vital. Learn how photography plays a pivotal role in reinforcing a dealership’s professionalism.
Other Posts
Embracing AI: How Automotive Dealerships Can Supercharge their Operations and Reconnect with Humanity
Having a human-centric approach, augmented by AI, is the cornerstone of a dealership that not only excels in sales but also in creating lasting connections with its community.
Everyone Has Something to Teach Us
Don’t let pride keep you from learning and expanding your skill sets. Create a “learning zone” where knowledge is freely shared.
Reducing Worries for Dealership GMs
No GM wants to be pulled away when something comes off the rails or slammed by unexpected events they thought were being managed by our products.
5 Ways Data Has Changed the Work Truck Industry
Embracing the power of data can be the difference between success and struggle for dealerships.
