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Crossover â€” it’s such a magical term. To the average consumer and the shiny marketing executive, adventure and utility come standard with a crossover. The consumers who own a crossover can rest assured they’re interesting, well-rounded, and worthwhile people. The marketing executive canÂ also rest assured with the knowledgeÂ the CUV is without a doubt the fastest growing segment in the entire North American market.
But you are neither consumer nor person of marketing lineage, you’re the B&B. So tell me, what defines a crossover for you?
Check out the image above. Here, in a suburban shopping setting â€” which is simultaneously comforting, familiar, well-lighted, and safe â€” two vehicles of similar proportion areÂ parked next to one another. But these vehicles inhabit two entirelyÂ separate planes of existence if you subscribe to the shared conventional wisdom of the marketing man and buying public.
Both cars seat the same number of sentient meatbags, both are front-wheel drive, both have four-cylinder engines, and, critically, both have about the same ride height and ground clearance. One of the vehicles has a hatch, and the other a trunk. While the green blob on the left is aÂ sedan (yuck, what a boring appliance!) the Majestic Silver vehicle on the right is aÂ crossoverÂ (super desirableÂ and profitable!).
The one on the left is the ubiquitous Toyota Corolla, and the vehicleÂ toÂ the right is the new Kia Niro. While there’s no doubt the Corolla is a sedan, around TTAC’s virtual executive office there have been some recent questions about theÂ crossover designation as applied to the front-wheel drive only Niro.Â Kia could have branded and marketed the Niro as a compact hatch, but there’s no way in hell they’d do such a thing with any knowledge of the current car climate.
And that’s where you come in for today’s Question of the Day. What does a vehicle need to beÂ to support the now-illustrious crossover name and associated price premium? Which muddy, rough-hewn boxes must a vehicle tick to make the grade?
[Image: Â© 2017 Chris Tonn]
via The Truth About Cars March 3, 2017 at 04:05AM