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Maybe you live in a large urban environment. This could mean parking is expensive and a hassle. It might also mean that you don't use a vehicle as often as those in other cities, so you don't want to deal with the extra work and fees that come along with owning a vehicle. Cadillac has just the plan for you. It's a new monthly car subscription service, and it's called BOOK.
The basics of the plan are simple. You pay a monthly fee and then you have access to any Platinum-level Cadillac vehicle in the fleet. You can book stuff from the V-Series family when you need a performance fix, or you can plop the kids into an Escalade for a nice weekend away in the mountains. When you want to swap machines, you schedule a day and time through the BOOK app and a white-glove wearing delivery person handles the vehicle exchange for you.
There are no mileage limits, no maintenance costs, and no lines at the DMV. There is, however, a pretty hefty bill at the end of each month as BOOK will cost you $1,500 every time the calendar rolls over.
At first glance, that price seems laughable. You get the "privilege" of not owning a car for the price of owning a very nice car. Dive deeper, though, and it's not as crazy as it sounds for someone with a few bucks who lives in a metro area like New York, which is where the initial rollout is taking place. A lease on a 2017 CT6 Platinum starts at around $1,000 per month. That will have mileage limits on it, as any lease does. For a few hundred per month more, you erase those limits and you now have what essentially amounts to a lease of the entire top-tier Cadillac fleet at your disposal.
If you wanted to lease an Escalade, a CT6, and an ATS-V, you'd be paying a heck of a lot more than $1,500 per month. So, if the program cost seems insane at first glance, look more closely and perhaps it's not as crazy as it sounds.
via High Gear Media Network Feed http://ift.tt/jmTpqY January 5, 2017 at 05:43AM