Our guest blogger this week is Jasen Rice with LotPop.
How CPS Can Help Justify Your Traffic from Sites Such as Autotrader and Cars.com
You've probably never heard of "CPS," because it is an acronym I just started trending out over the last skx months. It's a concept that can justify why your traffic on sites like Autotrader and cars.com could be off or may even be performing better than usual.
CPS stands for "cars per shopper," and it's a number that we have been tracking weekly, looking at the amount of shoppers on Autotrader, and then dividing that by the number of total cars listed that given week — we even break it down to new and used vehicles listed. This number is driving dealerships' search result pages (SRPs) and it's a number that you would want to know when you are deciding how many vehicles should you be carrying and how aggressively you should price your cars. It can also help your decisions on packaging and spotlight exposure with Autotrader.