AutoSuccess Magazine

Spotlight - Jordan Bentley

Written by AutoSuccess on .

Our guest blogger today is Jordan Bentley. Jordan is the National Sales Manager for Callbright.

Does Your Relationship With Your Customers Need a Little Therapy?

Jordan Bentley HeadshotI recently saw a commercial for a local dealership that really stuck with me. In it, a man and wife appear to be in a therapist's office and the woman seems to be complaining about the man's unreliability, smoking and gas.

Of course, the therapist is actually a dealership sales rep, and the woman is actually talking about her old car — not her grumpy-looking husband. The rep says he has a solution for their problem and the closing shot shows a now-happy couple driving off the lot in a brand new car.

Spotlight - Kate Zabriskie

Written by AutoSuccess on .

Our guest blogger today is Kate Zabriskie. Kate is the president of Business Training Works, Inc.

Got Business Manners?
Putting Your Best Foot Forward for Better Customer Service

KateZabriskie.cropped web"I sat there and watched the two of them completely engaged on Facebook. Never mind the fact that I'm a customer, and they are supposed to be helping me. The sad thing is: I'm not sure that they even realized how rude they were. Needless to say, I will never 'like' that place. I only go to that store when I'm desperate."

"I sent in a donation and never heard a word from those people. I guess they missed the gratitude lesson in Fundraising 101. The next time I think about contributing to a cause, you can bet I'll pick a charity that knows how to say 'thank you.'"

"After speaking with that woman on the phone, I felt violated. I know she needed the answers to the financial questions in order to help me, but something just seemed wrong about the whole thing. I can't put my finger on it, but it wasn't a good feeling."

Spotlight - Christine Plunkett

Written by AutoSuccess on .

Our guest blogger today is Christine Plunkett. Christine is the Director of Dealer Strategy at Dealer Authority.

The Shame of the Feminist Marketer

Christine-with-DA-smallSelling and sexism go together like peas and carrots.

I consider myself a feminist. I talk about equality, fairness, ending the objectification of women, yada, yada, yada. But where the rubber meets the road, it seems, I'm no better than anyone else.

Recently while out at brunch I spotted a bottle of 2012 Podrumi Kresic Cabernet Sauvignon behind the bar. While it is not unusual for me to become excited at the sight of alcohol, this was a particularly special occasion. The wine was imported from Croatia by my friend Chris's company, Mack Imports LTD, and I have offered my services to help him market it online. So far, I've only taken a few pictures at tastings and offered some pointers for Facebook marketing: Get a page, fill your page with complete, robust information, make a logo, post information and pictures of your product, support your efforts with post engagement spend and promote your products and events with targeted advertisements. The stuff I do every single day for my dealers.

Spotlight - Jim Roche

Written by AutoSuccess on .

Our guest blogger today is Jim Roche. Jim is the senior vice president of marketing and managed services at Xtime.

Three Ways to Win Over Millennials in the Service Department

JimRocheYou can't satisfy today's customers with yesterday's service department. Are you equipped to give them what they want?

Today's technology-minded customers expect a more-connected experience in the service lanes. Approximately 90 million Millennials are entering adulthood — and their peak auto-purchasing years. Millennials are just the first of many generations who will grow up with sophisticated technology at their fingertips, and much of this demographic is making a rapid transition from alternative means of transportation to car ownership, thanks to auto technology catching up to their expectations.