Our guest blogger today is Jeff Dodson. Jeff is the founder and CEO of Dodson Auto Group.
Boost Your Dealership's Direct Mail Conversion Rates With an Integrated Approach
Not only does direct mail continue to be a viable means of driving sales for automotive dealerships, but it's also an opportunity to make a deeper emotional impact than can be achieved with any digital communication. The data supports direct mail's ability to make a deep impact across age demographics, and to influence consumer purchases.
According to a Two Sides study in 2012, 69 percent of 18 to 24 year olds prefer print and paper communications to reading from a screen, and automotive consumer direct mail response trends continue to far outperform digital communication.