AutoSuccess Magazine

Spotlight - Larry Barditch

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Our guest blogger today is Larry Barditch. Larry is the Area Vice President of Sales at Horsepower 360 Marketing.

Mastering the Digital Phone Up

LarryBarditch.cropped webI personally work with some of the top dealers across the country and speak to, consult with and present to hundreds of others. I see a common thread of concern on the decrease of lead form submissions. The flip-side to that is that phone calls are way up — and my dealers say that's just fine with them. Consumers are spending more time researching online, but still desire and need to buy a car from a human being. Many of my dealers experience higher closing ratios (conversions) on phone calls, then actual lead forms. Therefore, equal weight should be focused on the "digital phone up" —especially now that more than 50 percent of searches are on mobile devices, and the top action on a mobile device is the "click-to-call" button.

Spotlight - Chad Graves

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Our guest blogger today is Chad Graves. Chad is the Director of Sales and Co-Founder of Reunion Marketing.

SEO and SEM: Working Better Together

IMG 5713Since the beginning of digital marketing, there seems to have been a battle to the death going on between search engine optimization (SEO) and search engine marketing (SEM). Believers of one strategy swear about the strengths of their preference while ignoring how the other strategy may be of true help. Each year, dealers spend thousands of dollars on digital marketing, specifically SEO or SEM (pay-per-click). After studying the results for multiple dealerships across the county, it is evident that by joining these two efforts together a dealership can create their best digital results to date.

Spotlight - Jordan Bentley

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Our guest blogger today is Jordan Bentley. Jordan is the National Sales Manager for Callbright.

Get Your Blogging on Track With the Three B's of Blogging
By Jordan Bentley

Jordan Bentley HeadshotThe interesting thing about viral content is that it's frequently as forgettable as it is memorable. For all the attention viral content gets, it can disappear in a relatively short amount of time as some other piece of viral content takes its place.

Blogging especially can fall victim to the viral nature of the internet, as a single post might be wildly popular and have a reach far larger than most of your posts. But by their nature, blogs should be built for long-term staying power. They don't have to be 1,000-word thinkpieces, but a 500-word description on how to winterize your car can be far more in depth and effective than any 140-character tweet (that will be forgotten in a couple days) will ever be.

Spotlight - Joey Little

Written by AutoSuccess on .

Our guest blogger today is Joey Little. Joey is the Executive Director of Digital & Social Engagement at AutoAlert.

Building Today's Communication Tool Box

Joey Little Head ShotIf you were to open your grandpa's tool box from years ago, you'd probably recognize many of the tools, but there would also be several that appeared outdated. In comparison, the tools you use to build, repair and update your space today are probably much more modern versions than those used in previous generations. That's because over time, we've advanced and adapted in order to work more efficiently and accomplish a greater amount of work. The same holds true with the way we communicate. There was time when the rotary phone was an invaluable tool, an innovative addition to our everyday lives. Now, however, most of us would be lost without a mobile device in-hand — and many of us carry multiple devices just to stay connected and keep us on top of what's happening in our world.