Our guest blogger today is Jordan Bentley. Jordan is the National Sales Manager for Callbright.
How to Configure Your Dream Marketing Campaign
Let's make the interior bright red with the finest Italian leather. And those wheels? We're going to have to get the chrome option. I want the big wing on the back too. Yeah, that would be one sweet ride — if it wasn't just on my computer screen.
Who hasn't played around in those car configurators that OEMs use to show off their range of cars and all the available options? It's amazing what kind of car you can put together when all you have to do is click the option button. Configurators are a nice bit of digital marketing for the companies that use them, whether they lead to the sale of a vehicle or not.
Now imagine having a marketing configurator with all the options for your upcoming campaign laid out in front of you. Here are some tips for configuring the optimal campaign.