Our guest blogger this week is Anne Fleming. Anne is the President and Car Buying Advocate of www.women-drivers.com, the premier women's review service, connecting women car buyers to Certified Dealer.s
Shifting Apprehension to Anticipation: Make the Buying Experience Pain Free, Fun and Empowering for Women
As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.
Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your store.