Our guest blogger today is Dale Pollak. Dale is a best-selling author and founder of vAuto.
Dealers Follow A New Path To Increase New Vehicle Profitability
Let's imagine for a moment that you need to buy a new big-screen TV for your home. You go online and see lots of possibilities. Some retailers offer better descriptions and photos of their product than others. But only one or two combine a rich level of product detail with a clear indication of what the new TV will actually cost.
In this scenario, which retailer is more likely to get your business?
Most of us, I think, would end up buying the TV from the retailer who did the best job satisfying our need to know as much about the product and its price as possible, with the least amount of effort.