Our guest blogger today is Barry Hillier. Barry is the Partner and Chief Visionary Officer at Dashboard.
The Boardroom Table is Getting Full
An interesting analogy was once made to me about the state of the marketing industry and the many changes within it over the past few decades. It was only 30 years ago that the people in charge of marketing, usually the general manager and sales manager, sat at the head of the boardroom table reviewing marketing options with their advertising agency seated to their right. The dealership briefed the agency on their sales objectives, and then leaned over and asked what they should do. The agency told them, "We think you should do this!" — and that's likely what they did.