AutoSuccess Magazine

Spotlight - Scott Peinstein

Written by AutoSuccess on .

Out guest blogger this week is the vice president of sales for Autobytel Inc, Scott Pechstein. 

The Virtual Showroom is Where It's At. (So where are you?)

http://dealer.autobytel.com/auto-dealer-lead-products/salemove-from-autobytel/

scott-pechsteinPowerhouse companies like Amazon, Target, American Express and E-Trade are betting on the power of people — live people, that is — by implementing video chat capabilities into their online customer service initiatives.

While a majority offer one-way live video interaction (where only the customer service representative is seen), American Express turned up the volume earlier this year by implementing a pilot program that enables two-way live video interaction between its reps and its customers.

Spotlight - Glenn Pasch

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Our blog today is Part 2 of Glenn Pasch's blog from Tuesday titled, "Digital Marketing Expert or "Expert"!" Glenn Pasch is the CEO of PCG Digital Marketing as well as a writer, national speaker and part of the educational staff for the Automotive Digital Marketing Certification courses.

Why Companies Fail to Hire Great Trainers for their Staff

GlennPasch.cropped webI wrote an article a few weeks ago titled "Digital Marketing Expert or 'Expert'," where I provided questions that you should ask any digital marketing expert in order to qualify that they know what they are doing.

Interestingly enough, people began asking me to provide questions they could ask "training experts" that would help qualify them, as well. This is so important because in 2012 more than $160 billion was spent on training and development by U.S. companies. It rose even higher in 2013, so where this is a spending frenzy, "experts" in all fields come out looking to cash in.

Spotlight - Glenn Pasch

Written by AutoSuccess on .

 

Our guest blogger today is Glenn Pasch. Glenn is the CEO of PCG Digital Marketing as well as a writer, national speaker and part of the educational staff for the Automotive Digital Marketing Certification courses.

 

Digital Marketing Expert or "Expert"

GlennPasch.cropped webI have been reading some of the industry blogs as well and doing a lot of assessments for potential clients over the last month, and I am astounded and what I am encountering. Just like the brilliant commercial for Holiday Inn, where someone steps in to save the day with expertise gained by sleeping at the Holiday Inn, I am stunned at is the amount of misinformation that is being proposed to customers in person and online under the guise of "digital marketing experts."

When I was an actor for many years, I would run across many "actors" in the bars who claimed to be working but really were not. They talked a good game or fell in love with the idea of being an actor — not with the reality of the work to become one.

Spotlight - Dale Pollak

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Our guest blogger today is Dale Pollak. Dale is a best-selling author and founder of vAuto. 

Dealers Follow A New Path To Increase New Vehicle Profitability

DalePollak.cropped.webLet's imagine for a moment that you need to buy a new big-screen TV for your home.  You go online and see lots of possibilities.  Some retailers offer better descriptions and photos of their product than others.  But only one or two combine a rich level of product detail with a clear indication of what the new TV will actually cost.

In this scenario, which retailer is more likely to get your business?

Most of us, I think, would end up buying the TV from the retailer who did the best job satisfying our need to know as much about the product and its price as possible, with the least amount of effort.