Out guest blogger this week is the vice president of sales for Autobytel Inc, Scott Pechstein.
The Virtual Showroom is Where It's At. (So where are you?)
Powerhouse companies like Amazon, Target, American Express and E-Trade are betting on the power of people — live people, that is — by implementing video chat capabilities into their online customer service initiatives.
While a majority offer one-way live video interaction (where only the customer service representative is seen), American Express turned up the volume earlier this year by implementing a pilot program that enables two-way live video interaction between its reps and its customers.