Larry Barditch, vice president of MSA Advertising is out guest blogger today!
What you need to know about Google's new My Business
Formerly Google "Places" for businesses, Google rolled out "My Business" in August, which allows you to manage your Google business platforms under one dashboard. The platform includes managing your Google+, Google Analytics, Google AdWords, Google Insights and YouTube accounts. The upgrade is actually quite convenient when set up correctly, but if not executed properly could hurt your authority.