AutoSuccess Magazine

Spotlight - Larry Barditch

Written by AutoSuccess on .

Larry Barditch, vice president of MSA Advertising is out guest blogger today!

What you need to know about Google's new My Business

Formerly Google "Places" for businesses, Google rolled out "My Business" in August, which allows you to manage your Google business platforms under one dashboard. The platform includes managing your Google+, Google Analytics, Google AdWords, Google Insights and YouTube accounts. The upgrade is actually quite convenient when set up correctly, but if not executed properly could hurt your authority.

Spotlight - Bob Urichuck

Written by AutoSuccess on .

 

Bob Urichuck is an internationally known speaker, trainer and author. His latest books, Velocity Selling: How to Attract, Engage and Empower Buyers to Buy, and Motivate Your Team in 30 Days, are new in 2014.

 

Can Automotive Sales Training be Continuous and Affordable?

BobUrickuck.cropped webSo, can automotive sales training be continuous and affordable? The answer to that question is "yes," considering today's technology. But first, let's look at why sales training in the automotive industry should be continuous.

To date, most sales training has been from one to three days in duration. Why?

Is it because everyone is looking for a quick fix?

Is it because management wants to say they trained you?

Spotlight - Mark Tewart

Written by AutoSuccess on .

"Daddy, I Want To Be A Salesperson"

by Mark Tewart

mtewartA child has never uttered those words, even though selling is one of the highest paying professions in the world. Parents don't ask little Johnny or Mary if they want to be a salesperson when they grow up. Selling is not considered by many to be a professional career. The reality, however, is that selling is the cornerstone of success.

If you want a job, you had better sell yourself. If you want to get a promotion, you had better sell yourself. If you want a boyfriend, girlfriend or a spouse, you had better sell yourself. Everyone sells something everyday. Everyone is a salesperson.

Spotlight - Elise Kephart Adame

Written by AutoSuccess on .

Elise Kephart Adame is the VP of Internet Sales Training for Phone Ninjas as well as a recent 30 car a month automotive sales professional, member of the National Speakers Association and internationally known as "Theyoutubediva".

The Customer Experience: Connect. Discover. Respond.

Screen Shot 2014-10-01 at 5.22.45 PMLet's face it — human beings are creatures of emotion. It is those very emotions that allow consumer researchers to determine what colors will get our attention, how to set up displays and why the customer experience is so popular amongst us.

I really began to appreciate our emotional craving nature while getting my nails done recently at a nail salon about 30 minutes from my office. I was sitting in my normal leather recliner, getting my regular French pedicure, but I still felt unsettled because my regular stylist was not working. I had realized in just a short few years that I have been going here that it was "Michael," my normal nail stylist, I had confided in through my life's journeys. He always got the dish on a breakup, or a new relationship — which lead to a beautiful daughter and wedding. He knew the update on my new career pathway and he had even bought two Hondas from me, back when I was selling them. Michael did my "last manicure" before having my baby, and he did my nails before my wedding.