Our guest blogger today is JD Rucker. JD is the founder of Dealer Authority.
Content for Search and Social Making Major Shift Towards Higher Quality
For the last couple of years, we've discussed the need to focus on better content rather than more. In the worlds of automotive search marketing and automotive social media, all of the trends have been pointing towards the need to make your content stand out.
That trend is starting to spike. Google is rewarding Websites that produce longer, more unique and sharable content than they were just a few months ago. Facebook is showing clear signs that having fewer posts that are great is better than more posts that are good. As we approach 2015, dealers and their marketing companies are going to have to abandon old habits and focus on the new strategies that are emerging.